Awesome links for 2010-08-22
- 15 Facts About Net Neutrality [Infographic] http://rww.tw/cKzQeS #
- Cross-Platform Mobile App Store GetJar Partners with Virgin Mobile India http://rww.tw/au4mwA #
- RT @copyblogger Editing Documents On Your iPad | Google Docs | Office Docs – http://bit.ly/ciBP0V #
Awesome links for 2010-08-15
- Reading about the buzz on hyperlocal websites. Quite interesting how journalism, reach & quest for news is emerging #
- In Jan'10 Datasphere (a SaaS provider of hyperlocal web technology and sales solutions for media companies landed $10.8 million #
- Awesome little message that'll make your feel blessed. (via Deviantart) http://goo.gl/SVtT #
Awesome links for 2010-07-25
- Google snaps up Metaweb http://bit.ly/aF9uER #google #
- Facebook’s 500 Million Members (infographic) http://goo.gl/FGcs #
Awesome links for 2010-07-18
- ctomlin A virtual mouse? Why? Usability News – Poof! After Wireless, the Computer Mouse Turns Invisible http://bit.ly/bdBU86 #UX #usability #
- RT @poldings 40 Awesome Apple Related Tutorials http://ht.ly/29T40 #design #apple #
- "Google App Inventor: Now Anyone Can Create an Android App" – http://bit.ly/aAZK1G #android #
- 46% of women notice ads for sales and discounts, followed by 31% creating/submitting an entry to win a prize. @mediapost http://ow.ly/2aaF6 #
- Top 15 google products for people who build websites http://goo.gl/H7nV #
Awesome links for 2010-07-11
- RT @louisgray louisgray.com: A Day to Call for Data Independence http://bit.ly/ds8FVT #
- RT @poldings IE’s big leap forward; CSS3 selectors fully supported http://ht.ly/278mi #
- 25+ Upcoming Social Media & Tech Events – http://ow.ly/27hsS #
- Google now provides encrypted search solution http://goo.gl/r9es (notice the SSL, beta on google logo) Way to go Google. #
Twitter Weekly Updates for 2010-06-20
- IBM Buys Web Analytics Software Maker Coremetrics http://goo.gl/53G7 #
- 25 User Experience Videos That Are Worth Your Time http://goo.gl/Uk9t #
- The 18 Use Cases of Social CRM, The New Rules of Relationship Management http://goo.gl/cNzb #
- How Insurance Companies Will Influence Rates Based On Your Tweets: Social Insurance Rates http://goo.gl/Gfgr #
- "Weapons are an important factor in war, but not the decisive one; it is man and not materials that counts" – Mao Tse-Tung #
- Successfully upgraded my blog to WordPress 3.0. Looks cool. media library looks great #
- Test tweet from Twitter for iphone app
# - I've had a chance to re-read some Donald trump's books in the last month. Extraordinary. #
Twitter Weekly Updates for 2010-06-13
- Crawl errors now reporting soft 404s http://goo.gl/KUJ2 #
- iPhone OS 4 renamed to iOS 4 #WWDC #
- iAd coming July 1. #wwdc #
- iPhone 4 can make video calls. Steve Jobs gives video telephone demo from stage. #WWDC #
- SteveJobs: iAds projected to represent 48% of mobile advertising in Q2 2010 #wwdc #
- Apple's new video conferencing called FaceTime. WiFi only. iPhone 4 to iPhone 4. No setup. #wwdc #
- FaceTime: ONLY iPhone 4 to iPhone 4. No iPhone to iChat or iPhone to Skype Desktop, etc. #wwdc #
- FaceTime is going to be open standards… so other developers can use it… #WWDC #
- “iPhone 4 comes in two colors, black and white — price is $199 in the US for the 16GB model, and 299 for the 32GB #
- iPhone 4 goes on sale June 24th!!!!!!!!!!! #WWDC #iPhone 4 #iOS4 #
- July 24 for Canada. Oh this sucks, why not jun #WWDC #
- iOS4 upgrade free #wwdc #
- 45 most wanted adobe flex tutorials http://goo.gl/eUKQ #
- Foursquare CEO Dennis Crowley Talks to Mashable http://ow.ly/17GmE2 #
- Google Maps 4.2 steers Navigation to Europe, Canada http://ow.ly/17GmDZ #
- FIFA World cup calendar http://goo.gl/cj1g #
- Building a business with API (via Google Analytics Blog) http://goo.gl/vsPo #
Types Of Websites
In web analytics community, there are four types of commercial websites: e-commerce sites, content sites, lead generation sites and self-service sites. Below are some generic objectives for the four basic commercial websites. This information can be helpful in defining your own business objectives.
E-commerce Sites – The objective is to increase sales and decrease marketing expenses. Basic measures include sales, returns and allowances, sales per visitor, cost per visitor and conversion rate. Advanced measures include inventory mix, trend reporting, satisfaction, RFM (recency, frequency, monetary analysis) and other predictive modeling techniques.
Content Sites – The objective is to increase readership- level of interest and time spent on the site (stickiness). Basic measures include visit length, page views, and number of subscriptions and cancelled subscriptions.
Lead-Generation Sites – The objective is to increase and segment lead generation. Basic measures include white paper downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages and leads-to-close ratio.
Self-Service Sites – The objective is to increase customer satisfaction and decrease customer support inquiries. Basic measures include a decrease in visitor length or fewer calls to a call center, as these are measures of customer satisfaction.
With clearly defined objectives and a good analytics tool, the job of measurement becomes a reality. Your objectives state what you want to do with your website or your marketing campaigns. Keep in mind that your objectives must be quantified:
- 100 qualified leads per month
- Gross product sales of $1 million in the next quarter
- 50 newsletter subscriptions per month
- 100 website registrations per month
Once defined, objectives should be broken down into small steps, prioritized, and made accountable.
Twitter Weekly Updates for 2010-06-06
- Social Media ROI for Coaches and Consultants FREE White Paper at http://bit.ly/aymqN2 #
- “Meet the Team” Pages: Examples and Trends http://goo.gl/VwSX {Awesome} #
- "Apologizing doesn't always mean tat u r wrong & the other person is right. It jus means tat u value ur relationship more than ur ego" #
- 35 Truly Dramatic Examples of Animal Photography http://goo.gl/4EXf #
- A look inside Iphone 3GS Vs Nexus One http://goo.gl/lUeC #
- An idiot's guide to photoshop http://goo.gl/C3Us (from @Makeuseof) #
- List of 260 sites that legally offer free books (eBooks) for download or for online viewing http://goo.gl/rCEp #
- 7 tools to back up your social media content http://ow.ly/1SZmX #
- How fortune 100 companies are leveraging social media infographic http://goo.gl/SMse #
- Social marketing compass by @briansolis http://goo.gl/N5Wn #
- 10 Examples of Creative Twitter Uses" http://tinyurl.com/7lthwm #
- 8 Patterns in social media ecosystems http://blog.foghound.com/433/ #
- Facebook dedicated a page to get updates on privacy http://facebook.com/fbprivacy #
Twitter Weekly Updates for 2010-05-30
- RT @mashable Now Trending on Mashable: "7 Unique Sites for Discovering New Music" – http://bit.ly/cZ1GB4 #
- Google Acquires Travel Guide Startup Ruba – http://goo.gl/3fpN ( via @TechCrunch ) #
- RT @justincutroni RT @mitchjoel: 60% of Facebook users will quit over privacy? I think this is laughable: http://bit.ly/cHutUF [agreed] #
- RT @mashable Facebook CEO: “We’ve Made a Bunch of Mistakes” – http://bit.ly/bbFvH1 #
- “I like thinking big. If you're going to be thinking anything, you might as well think big.” – Donald Trump #
- “The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” Henry Ford #
- Fascinating Twitter Data Visualization http://j.mp/dei0Xz ►As PDF: http://bit.ly/capcJr #
- New technology recognizes sarcastic tweets nearly as well as humans do. Really. http://j.mp/aG0TfG #
- 100 things worth knowing about Twitter & Social Media: http://j.mp/djVfb0 #
- 100 (Legal) Sources for Free Stock Images http://goo.gl/pKp2 #
- 250+ Places for Free Books Online http://goo.gl/49Al #
- Give books away &get books you want w/ bookmooch.com #
- Snapshot Of Your Social Media Presence [Part 5]: Dashboard On A Spreadsheet http://goo.gl/Gao8 #
- LayoutCookBook, an illustrated reference of website layouts for web designers http://goo.gl/Sr8C #
- RT @briansolis Reviewing "Collective Stream of Consciousness – Twitter Analytics" by @analyticly http://bit.ly/analyticly #
- Wal-Mart cuts price of iPhone 3GS to $97. http://ow.ly/1PJPF #
- RT @googleanalytics If/when users actively choose to use SSL search, httpS://www.google.com will not pass referral info to analytics tools #
- RT @anilbatra: i'm hiring 2 Web Analytics positions. Even if U R not looking 4 a job at ths time, we shld talk. U nevr know… #measure #
- 25+ Useful Infographics for Web Designers http://goo.gl/5bbZ *Awesome* #
- Vatican panorama viewer http://goo.gl/R3qX #
- RT @TrendyDC: 41 Delicious Flower Photographs http://ow.ly/1QmWj #
- Forrester projects approximately 40% growth in the IT Services market over the next 10 years #itf10 #
- RT @TheNextWeb Google's CloudCourse is an open source alternative for educational scheduling. http://tnw.to/16F5y by @BradTNW on @TNWgoogle #
- RT @brett 105 Twitter Apps for PR http://bit.ly/3Q9RtE (via @everythingpr @zaibatsu @kathyoreilly) #
- RT @mashable Our top story today: "Facebook Announces New Privacy Features" – http://bit.ly/dtOmxz #
- RT @DanSchawbel: BOSTON INTERNSHIP: Client is looking for social media summer intern with WordPress experience. dan.schawbel@gmail.com #jobs #
- Free css templates for download http://goo.gl/lOO7 #
- 29 Ways to Collect Email Addresses for Your Business http://goo.gl/cxmR #
- Most comprehensive scientific research tool on the web with over 370 million scientific items indexed http://goo.gl/Ure9 #
- Amazing flash photogallery & awesome pictures http://goo.gl/FRTV #
- RT @iBlend RT @DesiznTech: 10 Must Chrome Extension for Social Media Fanatics http://bit.ly/bQZ6UR #
- RT @Creative_Fan Create a Falling #Fantasy #Photomanipulation using #Painting Techniques http://bit.ly/9kU5QU #
- RT @google We've officially acquired AdMob! http://bit.ly/9UaWQX #
- mattcutts Today's webmaster video is a post-talk interview in Paris: http://goo.gl/sV2X Thanks, @referencement (Alexandre Villeneuve)! #
- The 17 Essential iPhone Apps For SMBs | Mobile http://goo.gl/I2yv #
- Mind map of Dale Carnagie's How to win friends and influence people http://goo.gl/xwWb #
- A Social Marketing Definition and Framework http://bit.ly/cYpxkk #
- 42 Free Online Magazines for Designers: http://tr.im/gwas #