25 Power Tips To Build Brand Identity On Twitter
The results of your social media networking depends on what you want to achieve with the time you invest on social media. If you have specific objectives, chalk out a plan before you get started.
Try to answer (as candidly as possible) why, how, when…to use twitter or other social media?
Why do you want to use twitter?
What are your prime objectives?
How are you going to achieve those objectives?
When or how often are you going to tweet?
What are you going to tweet about?
Which twitter tool would help stay connected without wasting your time?
Here are tips on building your brand identity.
- Choose an intriguing username/niche username if you are beginning to build your brand identity through twitter. Some ideas to get you creative: SEOpro, Photojunkie etc. One cool tool you can use to check if your username is available in multiple social media is http://usernamecheck.com.
- Add you real name in your profile.
- With loads of spammers lurking twitterverse, you ought to look human and genuine. Add a genuine, powerful, captivating, intriguing yet simple one liner bio.
- Give a link to your website/blog where people can get more relevant information.
- Upload a professional or interesting twitter background under the “Design” tab with short bio.
- Demonstrate to your followers that you are the most informational person in your niche.
- Build credibility among followers that you can help them achieve their goals.
- Have a voluntary following.
- Communicate often and encourage two way communication.
- Understand your strengths and weaknesses and work on the weaker corners.
- Appreciate your followers when they share a tip, answer your question or retweet your tweet.
- Be dialectical but not combative.
- Don’t make your twitter stream look like your blog’s RSS feed.
- Don’t tweet about incidents that can be detrimental to your personal & brand reputation. You might want to use a personal (private) twitter a/c to log/share personal info.
- Give free informative tweetips and include direct links to tools and other useful resources.
- Occasionally, search on Google, Technorati or other search engine using niche keywords to find latest niche trends and interesting links and tweet about them.
- Use PollDaddy for Twitter to create a weekly (or monthly) summary (or “Twitter Roundup”) of your best tweets of the past week.
- Use discretion and forethought before using any apps. Friendfeed and twitter sync
- Favorite your own tips and informative tweets + relevant tips from other tweeters. Bookmark the page on social bookmarking sites. You can, ofcourse, post them on your blog.
- Prefix your twitter tips with # Use hashtags or tweetchannel.com to track your
- Get listed on twitter directories twellow.com, justtweetit.com, twitdir.com
- Pull your twitter stream into your blog and other social media profiles like friendfeed, facebook and myspace.
- Sync your ezinearticles account with twitter by adding your twitter account details in ezinearticle profile. When your new article is published on ezinearticles, an auto tweet will be sent out with a link to your article. Another advantage is, all ezine expert authors with twitter accounts in their profiles are listed out at http://twitter.ezinearticles.com. (I’m in top 50 :blush: )
- Don’t smell spammy and get your account suspended. Check out rules at http://twitterhelp.blogspot.com/2008/08/suspended-accounts.html
- Final Word: Think of the long term. Create a voluntary following and retain it with quality info. ‘Follow’ or ‘Unfollow’ takes only a split second and is usually impulse action.
Checkout your tweetcloud in 3D at http://tweet3d.com and your twitter rank at http://twitter.grader.com
Wish you good luck 
ShriNagesh
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12 Responses to “25 Power Tips To Build Brand Identity On Twitter”
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Thanks for letting us know about social media networking. I think it will be of great use to use Twitter to build an identity for your new site or blog.
Graham Cox´s last blog post..Why You Don’t Need A Big Email List…
Shri,
Excellent tips for Twitter use! I love #8! I think the most misunderstood aspect of Twitter is not to go out and follow thousands of people, but to have those thousands WANT to follow you.
I didn’t know you could link your ezinearticles account with twitter either… I am doing that now.
Tim´s last blog post..Make money on Twitter with Magpie
I really like this article. I follow you on twitter and twitter moms because i like the informative articles you write. Thanks!
Denise :airplane:
@Graham, thx for the comment. I find twitter a great medium to connect, network n promote my blog
@Tim Bossie,
I’m honored u find the post useful. Thx for the comment.
@Denise
Hi. I’m following you on twitter n twittermoms too. Great to connect with you and looking forward to your blog posts
These tips are really cool. I never thought that I’m able to build a brand identity with Twitter. I’ve never read this anywhere. Thanks!
Alex- The Blog Traffic Guy´s last blog post..Geek’s Photo Is Exposed!
Hi Shri,
That’s quite a list and they are very good tips and useful too as Twitter is now the talk of the blogosphere. BTW I’ve included you in my dofollow blogs list as you requested.
-Peter Lee
Peter @ Work At Home ideas´s last blog post..200+ Passive Income Resources, Tips & Home Ideas
@Alex,
Hi Alex. Twitter is very powerful if used in the rightway & can be a big time waster if it becomes an addiction. Need to tap the potential. Glad you liked the post & found it useful. Good luck
@Peter,
Thank you for including my blog in your do-follow blog list. Appreciate that
Excellent post. Great suggestions!
I think the questions you have at the beginning, before your tips, are priceless. I think it’s critical to be clear about your objectives on Twitter and any other social media.
Thanx for sharing this with us, and thanx for your other blog posts. I’m holding a seminar called “In-Your-Seat Networking(TM)” next week, which is an intro to LinkedIn, Facebook and Twitter. I’d love to include you as a resource on my resource list.
Hi Romberger,
Glad you liked the post. I believe in chalking out goals before jumping in.
Feel free to include me & any post in your resource list and let me know if there is anything I can do for you
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I especially like: Don’t make your twitter stream look like your blog’s RSS feed.
When I choose to follow someone I look for three things 1.) Relatively good Follower/Following ratio 2) A last a couple “@’s and 3). Interesting non self-promoting feed.