Twitter Weekly Updates for 2010-05-30
- RT @mashable Now Trending on Mashable: "7 Unique Sites for Discovering New Music" – http://bit.ly/cZ1GB4 #
- Google Acquires Travel Guide Startup Ruba – http://goo.gl/3fpN ( via @TechCrunch ) #
- RT @justincutroni RT @mitchjoel: 60% of Facebook users will quit over privacy? I think this is laughable: http://bit.ly/cHutUF [agreed] #
- RT @mashable Facebook CEO: “We’ve Made a Bunch of Mistakes” – http://bit.ly/bbFvH1 #
- “I like thinking big. If you're going to be thinking anything, you might as well think big.” – Donald Trump #
- “The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” Henry Ford #
- Fascinating Twitter Data Visualization http://j.mp/dei0Xz ►As PDF: http://bit.ly/capcJr #
- New technology recognizes sarcastic tweets nearly as well as humans do. Really. http://j.mp/aG0TfG #
- 100 things worth knowing about Twitter & Social Media: http://j.mp/djVfb0 #
- 100 (Legal) Sources for Free Stock Images http://goo.gl/pKp2 #
- 250+ Places for Free Books Online http://goo.gl/49Al #
- Give books away &get books you want w/ bookmooch.com #
- Snapshot Of Your Social Media Presence [Part 5]: Dashboard On A Spreadsheet http://goo.gl/Gao8 #
- LayoutCookBook, an illustrated reference of website layouts for web designers http://goo.gl/Sr8C #
- RT @briansolis Reviewing "Collective Stream of Consciousness – Twitter Analytics" by @analyticly http://bit.ly/analyticly #
- Wal-Mart cuts price of iPhone 3GS to $97. http://ow.ly/1PJPF #
- RT @googleanalytics If/when users actively choose to use SSL search, httpS://www.google.com will not pass referral info to analytics tools #
- RT @anilbatra: i'm hiring 2 Web Analytics positions. Even if U R not looking 4 a job at ths time, we shld talk. U nevr know… #measure #
- 25+ Useful Infographics for Web Designers http://goo.gl/5bbZ *Awesome* #
- Vatican panorama viewer http://goo.gl/R3qX #
- RT @TrendyDC: 41 Delicious Flower Photographs http://ow.ly/1QmWj #
- Forrester projects approximately 40% growth in the IT Services market over the next 10 years #itf10 #
- RT @TheNextWeb Google's CloudCourse is an open source alternative for educational scheduling. http://tnw.to/16F5y by @BradTNW on @TNWgoogle #
- RT @brett 105 Twitter Apps for PR http://bit.ly/3Q9RtE (via @everythingpr @zaibatsu @kathyoreilly) #
- RT @mashable Our top story today: "Facebook Announces New Privacy Features" – http://bit.ly/dtOmxz #
- RT @DanSchawbel: BOSTON INTERNSHIP: Client is looking for social media summer intern with WordPress experience. dan.schawbel@gmail.com #jobs #
- Free css templates for download http://goo.gl/lOO7 #
- 29 Ways to Collect Email Addresses for Your Business http://goo.gl/cxmR #
- Most comprehensive scientific research tool on the web with over 370 million scientific items indexed http://goo.gl/Ure9 #
- Amazing flash photogallery & awesome pictures http://goo.gl/FRTV #
- RT @iBlend RT @DesiznTech: 10 Must Chrome Extension for Social Media Fanatics http://bit.ly/bQZ6UR #
- RT @Creative_Fan Create a Falling #Fantasy #Photomanipulation using #Painting Techniques http://bit.ly/9kU5QU #
- RT @google We've officially acquired AdMob! http://bit.ly/9UaWQX #
- mattcutts Today's webmaster video is a post-talk interview in Paris: http://goo.gl/sV2X Thanks, @referencement (Alexandre Villeneuve)! #
- The 17 Essential iPhone Apps For SMBs | Mobile http://goo.gl/I2yv #
- Mind map of Dale Carnagie's How to win friends and influence people http://goo.gl/xwWb #
- A Social Marketing Definition and Framework http://bit.ly/cYpxkk #
- 42 Free Online Magazines for Designers: http://tr.im/gwas #
Browser Add-ons For Disabling Google Analytics Tracking
May 25, 2010 · Filed Under Tech Tools · Comment
Google released plug-ins for Internet Explorer 7+, Firefox 3.5+ and Chrome 4+ that disable Google Analytics tracking. e doesn’t show personal information about the visitors and it only provides aggregated data, some people are concerned that Google can track the sites they visit using a seemingly innocuous Google Analytics script.
I understand having privacy concerns in general, but Google Analytics does not report IP address or any other personal information that can trace down the visiting person. It just allows a site owner know that someone from [some city], [some state], [some country] visited 3 pages on their site.
Google explains that Google Analytics uses first-party cookies to track visitor interactions, so the data can’t be aggregated for all the domains. “The Google Analytics Terms of Service, which all analytics customers must adhere to, prohibits the tracking or collection of [personal] information using Google Analytics or associating personal information with web analytics information.”
Those that are concerned about their privacy can install an add-on and permanently disable the script. After installing the add-on, you’ll notice that the browser still sends a request for this file: http://www.google-analytics.com/ga.js when visiting a page that uses Google Analytics, but it no longer sends information to Google Analytics.
Read Google’s full post here
Twitter Weekly Updates for 2010-05-23
- TGIM (Thank god its Monday), day filled w/ reports, meetings, emails, brainstorming… & twitter (thanks 2 chrome extension 4 twitter)
# - Bringing more value to web analytics and A/B testing http://goo.gl/ZZHf #
- study suggests that 66 percent of marketers will be investing in social media marketing this year. http://ow.ly/1LaNp #
- RT @immeria RT @klaasknook: Want to check your analytics tags in an easy way? Use the Web Analytics Solution Profiler (WASP) #SMX #eMetrics #
- Concept Designs for iPhone – http://bit.ly/1Rq6JF #
- Google Going Social Media? – http://bit.ly/4cfNwq #
- 25 Stupid Facts About Social Media! – http://bit.ly/cnhqsG #
- Industrial, identity, interface and concept design showcase http://bit.ly/bLyN5 *cool* #
- RT @purplehayz Indepth review of 9 best #Flash content management systems (CMSs) http://dld.bz/egNF #
- Google released a font directory and accompanying API for web developers to easily add special fonts to web pages http://bit.ly/9xJ6S8 #
- The Ultimate List: 300+ Social Media Statistics http://bit.ly/9SiMlt #
- Gantt Project, an Open Source Project Management Software (a considerable alternative to MS Project) http://bit.ly/V99sa #
- New tool from Wordtracker.. Strategizer finds your site’s very best money-making keywords http://bit.ly/di2xLC #
- Google Launches Encrypted Web Search http://selnd.com/b07ZVr #
- Time to setup new, faster Google Analytics tracking code http://bit.ly/aO5Ffv #
- 111 takeaways and top tips from SMX Advanced London 2010 http://bit.ly/bDdkhz #
- Wild twist social media icons http://bit.ly/4hK8Zq #
- FirstRain Announces Game-Changing Intelligent Business Search http://bit.ly/cagAxN #
- Web Design Trends 2010: Real-Life Metaphors and CSS3 Adaptation http://bit.ly/9mojAx (via smashingmagazine) #
Twitter Weekly Updates for 2010-05-16
- 20 Free Grunge Fonts You Just Must Have .. http://goo.gl/RgIT #
- Usability of iPad Apps and Websites report from Neilson http://goo.gl/ZYHq #
- Oh another twitter hack or something??? I have 0 followers & i'm following 0 .. haha #
- Oh ..no kidding…a twitter hack again http://twitter.com/#search?q=0%20followers #
- Good to see my following/followers back. #
- Cell Phones Key to Teens’ Social Lives, 47% Can Text with Eyes Closed – (via marketingcharts) #
- Microsoft 2010 launched. I've beta tested the suite & quite liked it. Any clue when its going to be available for buying? #
- Zinecube.com – Create A Magazine & Share It http://bit.ly/9qXf6y #
- kurrently.com – Realtime web search tool brings in twitter & facebook results in "REALTIME" #
- Make your 404 pages more useful (Via google) http://goo.gl/GV9z #
- Subscribing for National Geographic Kids Magazine. My son is going to love it http://bit.ly/dr5yuI #
- RT @randfish: New tool! Crawl 3,000 pgs on any site, get a csv export list of SEO accessibility issues: http://bit.ly/az3Z2r #
- RT @AlonHalevy: Some cool examples of what users are doing with Google Fusion Tables http://bit.ly/9eChNz #
- oops laundry time.. cya'll later tweeple #
- Google to offer encrypted search next week http://ow.ly/17nymR #
- RT @Minervity: Google Wave: Extensions – http://bit.ly/1kHspu #
- Facebook Privacy: A Bewildering Tangle of Options http://goo.gl/3lyo #
- RT @jasonfried Of the 30 fastest growing jobs over the next 10yrs, only 7 typically require a degree: http://nyti.ms/df5h5B #
- RT @zaibatsu RT @tommytrc: 5 Must Have Tools And Apps For Enhanced Facebook Experience http://bit.ly/aTTib5 #
- Site devoted to explore the concept of content curation and its increasing impact on publishing http://goo.gl/S6W2 #
- RT @TomZiglar "When we do more than we are paid for, eventually we will be paid more for what we do" – Zig Ziglar #
- When we do more than we are paid for, eventually we will be paid more for what we do. Zig Ziglar #
- The unique reason for having leaders – their differentiating function – is to move us forward. Leaders get us going someplace.- Unknown #
- How the Cloud Is Putting the Sizzle Back Into Business Intelligence http://goo.gl/opdd #
- 55+ Extremely Useful Online Generators for Designers http://goo.gl/dngt #webdesign #
Shrinagesh’s Twitter Updates for 2010-05-12
- Cell Phones Key to Teens’ Social Lives, 47% Can Text with Eyes Closed – (via marketingcharts) #
What is your website conversion rate?
Average conversion rates range between 2 – 5 %. That said, here is the chart listing the “Top 10 Online Retailers By Conversion %” from marketingcharts.com (via Neilson Online)
conversion rate optimization
Small tweaks to your landing pages can get that spike in conversion rate you always wished for.
In a recent landing page optimization project I did, I have achieved an increase in conversion rate by 200% by following changes to the call to action button
- Moved it from below the copy to top of the right side bar
- Changed buy now button design from dull, flat, grey to Gradient, embossing, little glossy black button
Over 40% conversion rate which is not as impressive when compared to their 50.5% conversion rate in Mar’2009. See Chart 2.
Conversion rates depend on a number of variables. Good thing about variables is that they are variables…i.e., you can make variations to these to get to optimum performance.
1. Unique value proposition
2. Long Copy vs. Short Copy
3. Credibility Logos
4. Security Assurance in Order Form or Shopping Cart
5. Banner Present vs. Not Present
6. Submit Button / Order Button Text
7. Audio Message
8. Testimonials
9. Urgency
10. Headline
11. Price
12. Discount
13. Free
14. Product quality
15. Demand vs supply
16. PreSelling
17. Poor navigation
18. Limited browser support
19. No call to action
20. Typos and spelling errors
21. Page loading times
22. No trust signals like no or insufficient contact information
23. Few offers vs too many offers
24. Type of website
25. Target audience
26. Site Design
The basic principles of optimizing landing pages…
- Don’t just drive traffic to your site, drive targeted traffic.
- Understand visitor behaviour and their intent.
- Tweak & experiment with your landing pages accordingly.
- Note changes and record performance of such tweaks.
- Rinse & repeat the process
Shrinagesh’s Twitter Updates for 2010-05-11
- Good to see my following/followers back. #
Shrinagesh’s Twitter Updates for 2010-05-10
- 20 Free Grunge Fonts You Just Must Have .. http://goo.gl/RgIT #
- Usability of iPad Apps and Websites report from Neilson http://goo.gl/ZYHq #
- Oh another twitter hack or something??? I have 0 followers & i'm following 0 .. haha #
- Oh ..no kidding…a twitter hack again http://twitter.com/#search?q=0%20followers #
Shrinagesh’s Twitter Updates for 2010-05-09
- Enjoying weekend w/ hubs, kid & family friends #
- "A mother is a person who seeing there r only 4 pieces of pie for 5 ppl, promptly announces she never did care for pie" # Happy Mother's Day #
Twitter Weekly Updates for 2010-05-09
- 20 Fantastic Usability & Conversion Analysis Tools – http://bit.ly/99jtj2 #usability #webdesign #analytics #optimization #
- Google changed Keyword tool layout. Gotto spend time to check if its better or has new features. thoughts? #
- More detailed metrics on adwords campaigns now available in analytics under adwords (beta). check them out #
- Enjoying weekend w/ hubs, kid & family friends #
- "A mother is a person who seeing there r only 4 pieces of pie for 5 ppl, promptly announces she never did care for pie" # Happy Mother's Day #