Twitter Weekly Updates for 2010-06-20
- IBM Buys Web Analytics Software Maker Coremetrics http://goo.gl/53G7 #
- 25 User Experience Videos That Are Worth Your Time http://goo.gl/Uk9t #
- The 18 Use Cases of Social CRM, The New Rules of Relationship Management http://goo.gl/cNzb #
- How Insurance Companies Will Influence Rates Based On Your Tweets: Social Insurance Rates http://goo.gl/Gfgr #
- "Weapons are an important factor in war, but not the decisive one; it is man and not materials that counts" – Mao Tse-Tung #
- Successfully upgraded my blog to WordPress 3.0. Looks cool. media library looks great #
- Test tweet from Twitter for iphone app
# - I've had a chance to re-read some Donald trump's books in the last month. Extraordinary. #
Twitter Weekly Updates for 2010-06-13
- Crawl errors now reporting soft 404s http://goo.gl/KUJ2 #
- iPhone OS 4 renamed to iOS 4 #WWDC #
- iAd coming July 1. #wwdc #
- iPhone 4 can make video calls. Steve Jobs gives video telephone demo from stage. #WWDC #
- SteveJobs: iAds projected to represent 48% of mobile advertising in Q2 2010 #wwdc #
- Apple's new video conferencing called FaceTime. WiFi only. iPhone 4 to iPhone 4. No setup. #wwdc #
- FaceTime: ONLY iPhone 4 to iPhone 4. No iPhone to iChat or iPhone to Skype Desktop, etc. #wwdc #
- FaceTime is going to be open standards… so other developers can use it… #WWDC #
- “iPhone 4 comes in two colors, black and white — price is $199 in the US for the 16GB model, and 299 for the 32GB #
- iPhone 4 goes on sale June 24th!!!!!!!!!!! #WWDC #iPhone 4 #iOS4 #
- July 24 for Canada. Oh this sucks, why not jun #WWDC #
- iOS4 upgrade free #wwdc #
- 45 most wanted adobe flex tutorials http://goo.gl/eUKQ #
- Foursquare CEO Dennis Crowley Talks to Mashable http://ow.ly/17GmE2 #
- Google Maps 4.2 steers Navigation to Europe, Canada http://ow.ly/17GmDZ #
- FIFA World cup calendar http://goo.gl/cj1g #
- Building a business with API (via Google Analytics Blog) http://goo.gl/vsPo #
Types Of Websites
In web analytics community, there are four types of commercial websites: e-commerce sites, content sites, lead generation sites and self-service sites. Below are some generic objectives for the four basic commercial websites. This information can be helpful in defining your own business objectives.
E-commerce Sites – The objective is to increase sales and decrease marketing expenses. Basic measures include sales, returns and allowances, sales per visitor, cost per visitor and conversion rate. Advanced measures include inventory mix, trend reporting, satisfaction, RFM (recency, frequency, monetary analysis) and other predictive modeling techniques.
Content Sites – The objective is to increase readership- level of interest and time spent on the site (stickiness). Basic measures include visit length, page views, and number of subscriptions and cancelled subscriptions.
Lead-Generation Sites – The objective is to increase and segment lead generation. Basic measures include white paper downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages and leads-to-close ratio.
Self-Service Sites – The objective is to increase customer satisfaction and decrease customer support inquiries. Basic measures include a decrease in visitor length or fewer calls to a call center, as these are measures of customer satisfaction.
With clearly defined objectives and a good analytics tool, the job of measurement becomes a reality. Your objectives state what you want to do with your website or your marketing campaigns. Keep in mind that your objectives must be quantified:
- 100 qualified leads per month
- Gross product sales of $1 million in the next quarter
- 50 newsletter subscriptions per month
- 100 website registrations per month
Once defined, objectives should be broken down into small steps, prioritized, and made accountable.
Twitter Weekly Updates for 2010-06-06
- Social Media ROI for Coaches and Consultants FREE White Paper at http://bit.ly/aymqN2 #
- “Meet the Team” Pages: Examples and Trends http://goo.gl/VwSX {Awesome} #
- "Apologizing doesn't always mean tat u r wrong & the other person is right. It jus means tat u value ur relationship more than ur ego" #
- 35 Truly Dramatic Examples of Animal Photography http://goo.gl/4EXf #
- A look inside Iphone 3GS Vs Nexus One http://goo.gl/lUeC #
- An idiot's guide to photoshop http://goo.gl/C3Us (from @Makeuseof) #
- List of 260 sites that legally offer free books (eBooks) for download or for online viewing http://goo.gl/rCEp #
- 7 tools to back up your social media content http://ow.ly/1SZmX #
- How fortune 100 companies are leveraging social media infographic http://goo.gl/SMse #
- Social marketing compass by @briansolis http://goo.gl/N5Wn #
- 10 Examples of Creative Twitter Uses" http://tinyurl.com/7lthwm #
- 8 Patterns in social media ecosystems http://blog.foghound.com/433/ #
- Facebook dedicated a page to get updates on privacy http://facebook.com/fbprivacy #