Future Of Ecommerce – Selling Through the Mobile
Welcome back!
Since we last wrote about the usability of mobile compatible websites, the rise of the iPhone and other high-end handsets has meant that even more people use the Internet on their phone. (Source: Nielsen Mobile/BBC). Companies have responded by creating more mobile-optimised websites, some of which now allow people to complete e-commerce transactions on the mobile, instead of simply researching for information. For example:
* Shoppers can buy any product on the Amazon.com catalogue through the Amazon mobile site
* Travellers can instantly book a room in any Travelodge UK hotel through the Travelodge mobile site and rail tickets at the Train Line mobile site
* Car owners can get an instant car insurance quote on the Swiftcover mobile site
* Music fans can purchase tickets for their favourite concerts at the SeeTickets mobile site
However, while many people are already comfortable making online purchases using a computer, doing the same through a mobile phone poses unique challenges. These challenges need to be addressed by mobile e-commerce sites. This article provides best practice guidelines for removing potential barriers between your customers and your mobile e-commerce site.
10 Steps To E-commerce & Web Marketing
10 ways to grow online store sales
These days, setting up an online storefront is easier, less expensive and more valuable than ever, as more and more people get comfortable shopping online. Setting up an online storefront is a great way to start a business or grow sales by extending the reach of your current business. Whether you are opening your shop online for the first time or have already started down the path, you can boost your online sales through ten techniques that are helping today’s online businesses succeed. Any or all of these strategies can be incorporated to help drive more people to your site and make it more attractive to potential customers.
1. Keywords
Search terms are crucial. Even your most frequent and loyal customers are likely to find your site by search. Having relevant keywords in your page titles, product titles and links can make all the difference when trying to drive customers to your site. For those with established sites, don’t forget that keeping your keywords current and relevant is an ongoing project. Check your Web logs regularly to see what visitors search for on your site, and name pages and products appropriately.
Linkshare and Wordpress Integration Made Easy
LinkShare is a leading provider of full-service online marketing solutions specializing in the areas of Search (SEM), Lead Generation and Affiliate Marketing. As the online marketing industry continues to evolve at a fast pace, advertisers and publishers are turning to LinkShare for technology innovation, experience and a passion for driving results.
The following plugins will set your linkshare affiliation on uber speed.
Read more
Setup Downloadable Products In Zencart
Setting up the first downloadable product in Zencart is slightly confusing. Going through the immense help pages, wiki, FAQs, forum becomes pretty frustrating and takes ages to figure out. I went through all that too. So I decided to write this tutorial for all the newbie zencart store owners.
And great news is that I created a screen cast or a video tutorial on “setting up downloadable product in zencart”. Download the video from the link at the bottom of the post. The video will show you how easy it is to add downloadable products in zencart.
Let’s get started.