Warren Buffets Secrets For Internet Marketers
I came across a story of Warren Buffett that truly inspired me (and transformed me).
Secret # 1: In my adult business life I have never had to make a choice of trading between professional and personal. I tap-dance to work, and when I get there it’s tremendous fun.- Warren Buffett
If you enjoy what you are doing, you will be able to give your 100% on it and still feel energized to do more. This will have a positive impact on your business.
Secret # 2: I just naturally want to do things that make sense. In my personal life too, I don’t care what other rich people are doing. I don’t want a 405 foot boat just because someone else has a 400 foot boat. — Warren Buffett
Don’t focus your attention on your competitors instead your energies on your goal.
Secret # 3 “I want to be able to explain my mistakes. This means I do only the things I completely understand.” – Warren Buffett
Talk only about things you really know. Keep it simple and see how well you can help people solve their problems.
Secret # 4 The best way to own common stocks is through an index fund. – Warren Buffett
Invest simply and wisely. Don’t go after every product that launches. Start small and develop one step at a time.
Secret # 5 I was lucky to have the right heroes. Tell me who your heroes are and I’ll tell you how you’ll turn out to be. The qualities of the one you admire are the traits that you, with a little practice, can make your own, and that, if practiced, will become habit-forming. – Warren Buffett
If you want to succeed as an internet marketer, you need to have a mentor who has learnt the finer nuances of internet marketing through experience, network and passion.
Secret # 6 If you’re doing something you love, you’re more likely to put your all into it, and that generally equates to making money. – Warren Buffett
Making money isn’t the backbone of our guiding purpose; making money is the by-product of our guiding purpose.
I hope this article helps you to find a better you.
Inspirations: Most powerful business woman, 2007
Ms Indra Nooyi, CEO, Pepsi Co., is Forbes most powerful business woman, 2007.
A lesson Ms. Nooyi learnt: This anecdote dates back to 1973 when Ms. Indra was to attend her first job interview out of Yale University, the school she graduated from. She wanted to wear a formal western outfit for the occasion. With some difficulty she could put together $50 to buy it. Being an Indian, she wasn’t very comfortable with a formal outfit and ended up buying a pair of trousers that reached down to her ankles. Pondering on the reasons for the rejection at the interview, she turned to her professor for help. Professor asked her what she would’ve worn, if she were in India. Her quick reply was ‘sari’ (traditional Indian costume). Professor advised, “Wear your own shoes. Don’t try to step into other’s shoes because they expect you to. Be genuine and people will trust & respect you”. She wore a sari to the next interview and followed this philosophy for the rest of her career.
Bottom Line: “Be genuine. It is possible to get ahead in life without portraying a false image of yourself to meet other’s expectations. People appreciate if you are genuine”.
Ms. Nooyi’s Philosophy: Balancing work and family life is an everyday task for working women. But this power woman stands as an example on staying connected with her family despite her position in the corporate world. Ms. Nooyi prefers to stay as the primary caregiver for her daughters, 23 & 14. When asked “what keeps her up at night?” Her reply wasn’t anything related to work as you might expect. She said “My kids, I worry about my Kids”. When asked what she wants to teach her kids, her reply was “Be humble. This position might be gone tomorrow, but if you are humble, you will be able to tackle good and bad in the same way”.
Bottom Line: No matter what your position, stay connected to your family & be humble.
How often should you email your email subscriber list?
One of interesting tweets today was a question “how often should you mail your newsletters to your subscribers?” by imsweetie
It is inevitable in most websites that we are compelled to leave our email ids. Even before we taste the products, we need to login with our valid email id, verify it by clicking the validation link via email, only then are we allowed to access the material. If we realize that the information is not of quality, its too late to return out of it.
Then follows a downpour of e-newsletters, most of them mere junk. Frivolous info or affiliate sales pages, just filling up your inbox and leave you. It’s annoying to differentiate the ones which are really useful from the junk. I personally prefer less number of important emails like hosting renewals and other ‘can’t do without’ emails only. To get rid of this, I created an email ID specially to subscribe for such forced subscription newsletters. I check the mails once a month, go through the subject line and select all, delete all. Is this what you want to happen to your email marketing campaign.
If this the scenario, how do you survive as an email marketer? What should you be doing with your list of subscribers?
My top 10 effective email marketing:
1) Build Credibility: Convey to your subscribers what they can expect in your newsletters candidly. (Well before they subscribe) and ho often you are going to contact them.
2) Keep your subscription as an option: Don’t compel people to subscribe to your list inorder to gain access to your info. If you think that this is a ridiculous tip as nobody would opt to get your newsletter, then you are accepting that you are not confident about the quality of your newsletter’s content. If that is the case, even if people subscribe to your list as an obligation, sooner or later they’d take a second to click the link to unsubscribe or click ‘spam’ button. This means very bad reputation for your business and join the black listed email ids list soon. If you are want to provide informative and useful information, describe about it on your website and let people know what to expect. If they are interested, they’d surely subscribe. If they are not interested, even if you force them to, they will not stick to your subscription for life.
3) Provide quality content and hot updates: The faster you cover news in your niche, the faster you can provide it to your subscribers. This way they start expecting action packed, informative emails from you.
4) Don’t mail too often or too rarely: 3 times a week should be more than sufficient depending on your niche and the kind of content you provide. If you have 2 or 3 categories of information, break it down to seperate emails and send in an organized fashion. This makes assimilation easy for your members or they’d just skip reading your mails altogether.
5) Grow a habit of expectancy: Schedule a day for sending emails. It could be a date in a month or a day in a week. EX; “You’ll receive an E-newsletter every Monday about Internet Marketing tips and hot news” or An e-zine will be sent to you every 1st Sunday. If you have multiple niches or categories, you could schedule alternate days or 1st Sunday for category 1, 2nd Sunday for category 2, and 3rd Sunday for category 3 etc for weeks Convey this to your subscribers during their signup process. So people know when to expect your email and what to expect in that. If they are impressed with the quality content you provide them, within few weeks, they will get used to the schedule and start expecting your newsletter on the day you mentioned.
6) Stick to your schedule: Think and plan about your schedule prior to putting it up for your visitors to view. Once you have it on your site, stick to it. Come what may, you will send your emails (well 99% cases).
7) Well in advance: If you have schedules your e-newsletter to every Monday, don’t wait to write up the content till Sunday. I recommend that you should have at least 5 e-newsletters made well in advance. Add latest news part, if any, just before sending, but the rest has to be pre-arranged. This will help you to maintain the quality of your newsletter and relieve you of stress about sending the mails at scheduled time. Working under pressure will definitely shoe lower results than working for pleasure.
Autopilot: If you are planning a vacation or busy tied up with some other project desperate for attention, you need not worry about that, if you set your e-newsletters on auto-pilot using an auto responder. There are many brands offering auto responder services for fee and for free. You can try get-response.com, a free service or aweber.com for fee. They charge $18 per month. The difference is obvious. Services which come for fee, are more professional and more user-friendly control panel. On the contrary, a free service will have ads placed on the newsletters and look amateur. If you don’t want to consider spending $18 recurring investment for an auto-responder, you can go for your own auto responder with no ads and will be installed on your hosting account. This will cost only a month;s fee of paid responders.
9) Respect their privacy: Nothing will put them off than sharing your email list with spammers or even your friends and family. They trusted you and shared their valuable information with you and the least they expect is to receive a spam mail.
10)Max number of emails allowed per week. This is a little difficult to generalize as each situation relative. If you are starting as a beginner, 1 email per week on a previously schedules and specified day is what I suggest. This will buy you enough time to produce quality content, design and send across. If you are an established guru in your niche, then a maximum of three exceptional quality newsletters are allowable per week.
Its not just acquiring email lists, it is all about retaining and growing that list and gain a loyal following.
How and what to talk in a business meeting?
We are online people. Most of the time we meet our clients through our websites, blogs, emails or someother e-medium. But at times we will forced to leave our computer screens and meet people face-to-face. These offline meetings are very different from the online meetings. So here’s how we can prepare ourselves for the offline meetings.
Here is a list of top 10 things you should be considering before attending a business meeting: Read more
Public Speaking: prepare to combat the nightmare
Feeling some nervousness before giving a speech is natural and healthy. It shows you care about doing well. But, too much nervousness can be detrimental. Here’s how you can control your nervousness and make effective, memorable presentations:
- Your audience is there to hear your message. Relax and deliver that message, instead of focusing on yourself.
- Make sure that your speech is right for your audience Encourage adults to take responsibility and set good examples and encourage the young people to take responsibility for their future. Read more
Top 10 things you must know about body language in a business meeting
You are only as big as you think you are
Your body speaks more than your words. While you are talking about something, your body must be showing off something contrary. This will put people in a dilemma to trust you. If you are attending a business meeting, not through tech media, but the good old personal meeting, then you must research, analyze & improve your body language. The top 10 body language improvement tips are listed below. Read more