Browser Add-ons For Disabling Google Analytics Tracking

May 25, 2010 · Filed Under Tech Tools · Comment 
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Google released plug-ins for Internet Explorer 7+, Firefox 3.5+ and Chrome 4+ that disable Google Analytics tracking. e doesn’t show personal information about the visitors and it only provides aggregated data, some people are concerned that Google can track the sites they visit using a seemingly innocuous Google Analytics script.

I understand having privacy concerns in general, but Google Analytics does not report IP address or any other personal information that can trace down the visiting person. It just allows a site owner know that someone from [some city], [some state], [some country] visited 3 pages on their site.

Google explains that Google Analytics uses first-party cookies to track visitor interactions, so the data can’t be aggregated for all the domains. “The Google Analytics Terms of Service, which all analytics customers must adhere to, prohibits the tracking or collection of [personal] information using Google Analytics or associating personal information with web analytics information.”

Those that are concerned about their privacy can install an add-on and permanently disable the script. After installing the add-on, you’ll notice that the browser still sends a request for this file: http://www.google-analytics.com/ga.js when visiting a page that uses Google Analytics, but it no longer sends information to Google Analytics.

Read Google’s full post here

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How To Redeem Adwords Coupons

May 5, 2010 · Filed Under Tech Tools · Comment 
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Google promotes adwords and encourages signups by distributing promotional coupons. Most often you can grab these coupons through hosting service providers, contests,

Google

  • set the maximum coupon amount to $100
  • stated that the coupons are only good for new accounts
  • watches the coupons more closely

So here is how you can redeem your coupon code:

Google usually sends a link along with the promo code. If you got one, then click on the link and follow the steps to create a new Adwords account.

  • Once you have created the account and successfully signed in, click on Billing tab and choose billing preferences.
  • Scroll down to the bottom of the page and you’ll find a field that says “enter promotional code”.
  • Enter the promo code provided to you and click submit.
  • If the redeem was successful, you’ll see a message appears on the top of the page saying so.
  • To check your balance, click on “Billing” tab and hit “Billing summary”
  • The amount can be found on the right hand side of the page.

Good luck,

Sri

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Salesforce Acquiring Jigsaw

April 22, 2010 · Filed Under Tech Tools · Comment 
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Salesforce.com has announced that it has entered into a definitive agreement to acquire which provides crowd-sourced data services in the cloud, for approximately $142 million in cash, plus a performance-based earn out of up to 10% of the purchase price.

Awesome move by Salesforce.

Integrating its CRM business software with Jigsaw’s cloud based data collection services, allows the company to enter the emerging cloud based B2B data services market & makes it a major player in the lead Generation market overnight.

“With Jigsaw, we’ll make it as easy as Wikipedia to source data, as easy as iTunes to buy data and as easy as Facebook to stay updated as the data changes.” – Marc Benioff, CEO of Salesforce.com.

The model makes especially good sense for B2B, as these decisions are more often data- and information-driven, not emotionally charged as the advertising-juiced B2C domain so often is. And more and more B2B purchases start and end with an online search.

Jigsaw are building the up-to-date meta directories of who’s who and what’s what online. The data is being contributed by us, the internet users – just by being online.

You want the benefits of the Internet, you give up some data about yourself along the way. If you want privacy, stay off the Internet. Businesses want to be known and to know about others. Such data is indispensable for modern businesses.

Maybe buyers and sellers enter into a more efficient data-driven lead generation process. The money now spent on advertising will be moving aggressively to the lead generation portion of the equation, where the ROI is precise and understood by all.

The lead generation economy does away with the murky nature of advertising’s true value and return. In a lead generation process, you spend X to get Y. All the variables are measured and adjustable — and it scales up as well as down.

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Access Google Analytics On the Move With Iphone and Blackberry Apps

April 14, 2010 · Filed Under Tech Tools · Comment 
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If you are as obsessed with web analytics as I am and if you start to feel the withdrawal symptoms if you can’t access the data, then this post might be for you.

Iphone App

Analytics App“, a full featured Google Analytics Iphone app has been released for the iPhone in Feb`10.

The application is stocked with the good interface & features. The app supports for multiple accounts, makes 29 stat reports available, the ability to create your own custom stat reports, as well as cleanly designed graph analysis. There are more than 40 reports available currently in Analytics App, leaving only a handful of reports that have unique data structures that don’t quite fit the model of data for the app at this time. Any custom report can be created within Google Analytics to give you access to all of your data, any way you want to slice it.

The other apps that are built to access Google Analytics data via your iPhone are MyAnalytics and Analytics Pro.

Blackberry App

Analytics Tool, which is a BlackBerry client for Google Analytics was recently released by Vimukti Technologies. It lets you check your stats from wherever you are. It also lets you access multiple profiles so you can see all of your stats. Analytics Tool gives you access to your Google Analytics: Dash Board, E-Commerce, Visitors, Goals, Site search, Traffic Overview, & Event tracking Overview.

Features include:

  • Huge data & custom reports of your websites
  • Simple & Easy to use interface
  • Around 50 reports can be seen using this application
  • Gives you the graphs for analysis purpose quickly
  • Get to view the detailed overview reports for multiple statistics
  • Safe & secure connections
  • Multiple accounts & multiple websites can be worked at a time using this application
  • Displays Google Analytics Dashboard statistics for all profiles

Analytics Tool is available now in the App Store for $8.99 which is pretty reasonable considering it will probably be a business tool. It gives you access to data that Google only really lets you view from your desktop. Check it out and let us know what you think!


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Mobile Website SEO and Analytics Recommendations

April 13, 2010 · Filed Under Tech Tools · Comment 
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Google supported mobile markup languages
RECOMMENDATION: XHTML basic, XHTML Mobile Profile, WML, and cHTML

Preferred server side languages: PHP, Perl, JSP, ASPX

Metatxt file
MetaTXT will capture a site’s URL, location, mobile site entry points, keywords, and description and more helping search engines return the most relevant content, rendered appropriately for the mobile device used.

http://metatxt.org/?page_id=25

Metatxt file generator to provide a template for you to amplify on http://www.gomobileseo.com/

Google’s strict guidelines about mobile content
Request headers from Google’s mobile crawl will always use the HTTP “Accept” header to explicitly tell our site that it should return documents with mobile content types, if available, rather than standard HTML. Our site must respect this standard and should return mobile content correctly to the mobile crawl.

Mobile Validator

http://validator.w3c.org/mobile

Mobile sitemap

http://www.google.com/support/webmasters/bin/answer.py?answer=34648&cbid=1qd7sven6cse6&src=cb&lev=answer

Check site development on emulators as well as devices
Blackberry developer supported emulator http://www.blackberry.com/developers/downloads/simulators/index.shtml
Most used for iPhones http://www.testiphone.com/
For Sony & Nokia (and most other phones) http://mtld.mobi/emulator.php
Opera mini (the most used mobile browser) emulator http://www.opera.com/mini/demo/

Now for the relatively obvious points

Domain
Short, concise titles.
Connect, or link to, legitimate and popular mobile web sites.
Ensuring mobile crawlers are not disallowed from spidering the site.
Design for low-end phones
Keep the URL structure as simple as possible
Specify the doc type in the XML preamble
Specify the character encoding
Keep links descriptive
title tags for link
Submit mobile site for inclusion

Limited screen real estate does not encourage longer query strings. Currently, the average number of keywords per query is 2.3 on standard Web searches. It makes sense to optimize repurposed content for 2-3 word keywords

Mobile Sitemap Submission
Google Mobile Sitemap submission in google webmaster tools
Bing Mobile Sitemap submission in bing webmaster tools
Yahoo! Mobile http://siteexplorer.search.yahoo.com/mobilesubmit

Major mobile search engines of focus Google XHTML Mobile Search
Yahoo! Mobile
Bing Mobile Search
AOL Mobile Search
Nokia Mobile Search
Technorati Mobile
4INFO Mobile Search

 Analytics for mobile websites:

Many mobile browsers do not yet support javascript, the language that Analytics depend on. So Google Analytics released mobile tracking feature last month.
To track visitors to mobile website, we’ll need a different snippet of code which is not javascript. Currently 4 server-side languages are supported. PHP, perl, JSP and ASPX

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Getwapps – Discover, Organize and Access your Favorite Sites

March 14, 2010 · Filed Under Tech Tools · Comment 
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Getwapps is imagined as your central place on web. You can find applications & sites at Getwapps, add your own apps & sites, organize them into visual quick lists and easily access them.

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Large List Of Blog Directories

March 5, 2010 · Filed Under Tech Tools · Comment 
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Blog Directories

http://www.toprankblog.com/rss-blog-directories/
5starblogs
Addyourblog
All-Blogs.net fee or reciprocal
Answers
Aviva fee
Blawg
Blloggs
Blogarama
Blogbib fee or reciprocal
BlogCatalog
Blogcode
Blog-collector
Blogdir
Blog-directory
Bloggernow
Blogexplosion
Blogflux
Bloggapedia
Bloggernity
Bloghop
Bloghub
Blogintro
Bloglines
Blogs.com
Blog-search
Blogs-collection
Blogscholar
blogville
Blogz
BoingBoing
BOTW Blog Directory fee
Bulletize fee
ContentsMatter
Crayon
Diarist
EatonWeb
Feedboy
FindingBlog
FyberSearch
Globeofblogs
Gobignetwork
iBlog Business Directory fee
LSBlogs
Portal.eatonweb fee
Regator
Scienceport
Small Business Blog Dir fee
SmallBusiness.com
TheVital
TruthLaidBear
Wilsdomain reciprocal
Blog+Rss
Blogbunch
BlogPulse
Feednuts
Icerocket
Rateitall
Today
RSS
2Rss
Blogdigger
Chordata
Feedage
FeedsFarm
Feedza
NewsGator
Plazoo
Postami fee
Pressradar
ReadAblog
Redtram
Search4Rss
Strategic Board
Syndic8
Tailrank
Technorati
Topix
Wingee
Yahoo.com

Top Places to Submit Your RSS

http://www.blogsearchengine.com/2006/05/08/where-to-submit-your-rss/

1. Yahoo! or Yahoo! News
2. The Open Directory (DMOZ.org)
3. More Over
4. Syndic8
5. New Is Free
6. News Knowledge
7. Guardian Weblog Guide
8. Genecast
9. Technorati
10. DayPop
11. Feedster
12. Bloglines
13. Blogdex
14. Topix
15. Popdex
16. BlogCritics
17. BlogStreet
18. Blogwise
19. BoingBoing
20. 2RSS
21. We Blog A Lot
22. Globe of Blogs
23. Open Weblog Directory
24. BlogTree
25. Blog Universe
26. The Truth Laid Bear
27. Memigo
28. Bloghop
29. Blog-O-Rama
30. Contents Matter
31. PubSub
32. FastBuzz
33. Blog Search Engine
34. EatonWeb
35. RDF Ticker
36. Blog Digger
37. Bloogz
38. Blogz
39. Blizg
40. Blog Matcher
41. Scripting.com
42. Columbia Newsblaster Submit to: blaster[at]cs.columbia.edu (replace [at] with @)
43. News Trawler Submit to: customerservice[at]newstrawler.com (replace [at] with @)
44. RocketInfo
45. Headline Spot
46. Kiosken
47. Crayon
48. Diarist
49. Library Weblogs Submit to: scott[at]lights.com (replace [at] with @)
50. Kmax Submit to: email[at]kmax.ws (replace [at] with @) -recip. req.
51. Findory
52. Stephen’s Web
53. The Weblog Review
54. BlogTrack
55. Bulkfeeds
56. Klog News
57. My Wire Service
58. All Headline News
59. News Mob
60. Ping-O-Matic
61. Spurl
62. Science Port
63. YENRA
64. BlogPulse
65. EasyRSS
66. XS News
67. RSS Reader Submit to: info[at]rssreader.nl (replace [at] with @)
68. Choredata
69. NewsAlert.com
70. Blog Category
71. Feeds Farm
72. NGOID
73. BlogDir
74. Search 4 RSS
75. Blurt It!
76. Feed-Directory
77. Terrar
78. RSS Knip
79. News Trove
80. Fyber Search
81. Step Newz
82. Swoogle
83. News Interceptor or Submit to: info[at]newsinterceptor.com (replace [at] with @)
84. GetBlogs
85. Geek Philospher
86. LS Blogs
87. Wil’s Domain
88. Desk Feeds
89. Your Weblog Here
90. Postami
91. SHAS3
92. Complete RSS
93. News Feed Directories
94. MyMSN
95. The Feed Directory
96. Every Feed
97. Blog Rankings
98. Blog Hub
99. News Fire
100. Nooked
101. RSS Feeds Directory
102. Read A Blog
103. Feeds 4 All
104. Plazoo
105. Feed24
106. RSSFeeds.com
107. Feedmap
108. RSS Network
109. IceRocket
110. Bloggernity
111. Blogs Small Business
112. BloggerFind
113. Red Tram
114. FindRSS
115. RSS Locator
116. Feed Cat
117. Rate It All
118. Blog Fuse
119. Explore Blogs
120. Blogs by Women
121. FeedBomb
122. Jordo Media
123. Blogtastic
124. The Blog Resource
125. Blog Scholar
126. News Net Plus
127. Rojo
128. Feedminer
129. RSSFeed.org
130. Feed Nation
131. Feeds2Read
132. FeedPub
133. Bloggoriffic
134. Feed Park
135. The House of Blogs
135. Finding Blog
136. Blog Top Sites
137. Google BlogSearch
138. Blog Sweet
139. BlogFlux
140. The Vital
141. 5 Star Blogs
142. Bulletize
143. RSS Mad
144. Blog Bunch
145. Feedshot
146. Blog BiB
147. Blog Explosion
148. Blogion
149. Blogazoo
150. Blog Directory Sumit
151. Bloggeries
152. Blog Soldiers
153. About
154. Blog Clicker
155. Blog Advance
156. Industry Blogs

Alternative search Engines http://www.readwriteweb.com/archives/top_100_alternative_search_engines.php

…while it looks like a very simple, almost crude list of 100 names, it has taken countless hours to try and do it properly and fairly. The list will be updated all year long, and the Top 100 can only get better and better until the Best of 2007 are announced on 12/31/07.”

http://www.searchenginejournal.com/blog-search-engines/235/

DayPop
Blog Search Engine
Feedster
BlogStreet
Blogarama
Globe of Blogs
BlogDex
Weblogs.com
BlogWise
BlogHop
BlogUniverse

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How Nofollow Works On Major Search Engines

January 11, 2010 · Filed Under Tech Tools · Comment 
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Many SEOs have confusion over how nofollow links are treated. So here is how…
  • Google: Follows NoFollow links but simply does not pass on credit to an outbound link that is tagged with the attribute.
  • Yahoo: Follows NoFollow links and excludes the link from all ranking calculations.
  • Bing: May or may not follow a NoFollow link, but it does exclude it from ranking calculations.
  • Ask.com: Does not adhere to NoFollow.

Good luck,

Shrinagesh

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12 tools to measure social media marketing

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Businesses have been unsure of ways to measure social media campaigns, social media ROI and syncing the stats, if any, to sales data and vice versa. Here are 12 tools that I came across that can be used to track the effectiveness of your social media campaigns.

One important fact one needs to remember here is, Social media optimization is not a number race. Businesses need to focus on growing brand awareness, customer acquisition, engagement, interaction, conviction, retention, sales, profits, and customer satisfaction rates.

So without further delay, here is the list of tools I promised.

Google Analytics: Free tool to track and report on a company’s Web site usage and online marketing activities.

TwitterAnalyzer: Free online tool analyzes a company’s influence on Twitter, including number of daily Tweets, users who are re-Tweeting your messages and their unique reach.

HootSuite: Popular free service manages and analyzes multiple Twitter users and accounts. New iPhone app links HootSuite account to mobile phone.

Radian6: Sophisticated tool that tracks conversations about competitors and share of mentions, among other metrics. Pricing starts at $500 a month per profile and $100 a month per user.

ViralHeat: Delivers real-time data from video sites, microblogging platforms and Web sites. Prices range from $9.99 a month to $139.98 a month.

Bit.ly: Free URL shortener that tracks information such as number of clicks, traffic sources and what time clicks occur.

Scoopler: Free real-time search engine that organizes content being shared on the Internet as it happens through blogs and major social networks.

TweetMeme Analytics: Similar to Google Analytics, the app is useful if you use TweetMeme’s re-Tweet buttons on your site. Prices begin at $50 per domain per month.

PostRank Analytics: Suite of tools to measure social engagement on other platforms and services. Shows messages and comments from other sites that contribute to your statistics. Prices begin at $9 a month.

Twopular: Tracks the most popular trends on Twitter at no charge.

Xinureturns: Provides a free overview of your Web site presence on popular search engines and social networks.

Omniture: Captures, stores and analyzes digital transactions from Web sites and other online channels as well as offline channels such as point-of-sale promotions and call centers. Prices vary per user.

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Google Analytics Annotations

January 4, 2010 · Filed Under 101 Tech Tools, Analytics, Tech Tools, google, web marketing · Comment 
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Google Analytics introduced a small but very dynamic feature called “Annotations” that is tremendously useful both to analysts as well as executives, who are usually not up to date on granular details about website activity.

This newly launched “annotations” feature enables you to annotate and bookmark major campaigns, ebbs & flows in the graphs regarding events that happened on specific days within your statistics for future reference. This will help to explain a spike or drop in traffic to other members within your organization, without having to dig through the past, thereby saving tons of time.

This is a great feature which will end up saving many people a lot of time. The concept here is that there can be real collaboration between those who put together campaigns and those who see the analytics without that important data. Rather than going through old emails to analyze the traffic surge, or shopping cart conversion increased, users can bookmark this event when it happens for future reference. This will sure make end of month reporting a lot quicker!

An easy annotation that outlines a “cause and effect” for the data consumer can save a lot of time and trouble. Annotations complement existing anomaly detection by capturing the tribal intelligence of your company, which tends to be the most expensive and easily lost resource of all. A simple note from a colleague can save hours of real work (and frustration) for an analyst who is tasked to explain a usually dry set of numbers. This short video will show you how to use Annotations.

Another advantage is that different members within your company can instantly see the results of other teams’ actions. In other words, annotations can be created by anyone involved with the production and promotion of a website for everyone else to see.

  • The PPC team can announce major changes to their campaigns.
  • The SEO team can annotate changes to the website so that results can be tracked over time.
  • The PR team can update dates of events, enabling the tracking of offline activities into Google Analytics more easily.
  • The media buying team can provide updates of major banner campaigns.

This should help encourage teamwork, as everyone involved will be able to grasp the whole picture and coordinate activities with other teams’ activities. Google has started rolling out this feature and has indicated it should be live for all users mid January!

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