What is your website conversion rate?
Average conversion rates range between 2 – 5 %. That said, here is the chart listing the “Top 10 Online Retailers By Conversion %” from marketingcharts.com (via Neilson Online)
conversion rate optimization
Small tweaks to your landing pages can get that spike in conversion rate you always wished for.
In a recent landing page optimization project I did, I have achieved an increase in conversion rate by 200% by following changes to the call to action button
- Moved it from below the copy to top of the right side bar
- Changed buy now button design from dull, flat, grey to Gradient, embossing, little glossy black button
Over 40% conversion rate which is not as impressive when compared to their 50.5% conversion rate in Mar’2009. See Chart 2.
Conversion rates depend on a number of variables. Good thing about variables is that they are variables…i.e., you can make variations to these to get to optimum performance.
- Don’t just drive traffic to your site, drive targeted traffic.
- Understand visitor behaviour and their intent.
- Tweak & experiment with your landing pages accordingly.
- Note changes and record performance of such tweaks.
- Rinse & repeat the process
New Enahanced Adwords Reports In Google Analytics
Today, I noticed a nifty little set of enhanced adwords reports under the Adwords (Beta). This feature was introduced originally at the eMetrics conference in San Jose and brought to a wider audience on the Inside Adwords blog by crew member Miles Johnson two days ago.
To view these reports you should have link your adwords and analytics account. If you haven’t already done so, you can do it from adwords dashboard by clicking Reporting tab > Google analytics and follow the steps.
So whats new in these reports?
Rather than simply focusing on the number of clicks a PPC ad gathers, the new set of reports allows advertisers to see more detailed information about user behaviour after the click.
If you use the funnel reports in Google Analytics, you can even see the specific step where visitors tend to drop off when trying to make a purchase.
So here is a sneak peak of the reports. I am still playing with the feature & reports and already loads of ideas come hustling on how these reports can be used.
So what do you think about these reports and how do you want to use them?
12 tools to measure social media marketing
Businesses have been unsure of ways to measure social media campaigns, social media ROI and syncing the stats, if any, to sales data and vice versa. Here are 12 tools that I came across that can be used to track the effectiveness of your social media campaigns.
One important fact one needs to remember here is, Social media optimization is not a number race. Businesses need to focus on growing brand awareness, customer acquisition, engagement, interaction, conviction, retention, sales, profits, and customer satisfaction rates.
So without further delay, here is the list of tools I promised.
Google Analytics: Free tool to track and report on a company’s Web site usage and online marketing activities.
TwitterAnalyzer: Free online tool analyzes a company’s influence on Twitter, including number of daily Tweets, users who are re-Tweeting your messages and their unique reach.
HootSuite: Popular free service manages and analyzes multiple Twitter users and accounts. New iPhone app links HootSuite account to mobile phone.
Radian6: Sophisticated tool that tracks conversations about competitors and share of mentions, among other metrics. Pricing starts at $500 a month per profile and $100 a month per user.
ViralHeat: Delivers real-time data from video sites, microblogging platforms and Web sites. Prices range from $9.99 a month to $139.98 a month.
Bit.ly: Free URL shortener that tracks information such as number of clicks, traffic sources and what time clicks occur.
Scoopler: Free real-time search engine that organizes content being shared on the Internet as it happens through blogs and major social networks.
TweetMeme Analytics: Similar to Google Analytics, the app is useful if you use TweetMeme’s re-Tweet buttons on your site. Prices begin at $50 per domain per month.
PostRank Analytics: Suite of tools to measure social engagement on other platforms and services. Shows messages and comments from other sites that contribute to your statistics. Prices begin at $9 a month.
Twopular: Tracks the most popular trends on Twitter at no charge.
Xinureturns: Provides a free overview of your Web site presence on popular search engines and social networks.
Omniture: Captures, stores and analyzes digital transactions from Web sites and other online channels as well as offline channels such as point-of-sale promotions and call centers. Prices vary per user.