Future Of Ecommerce – Selling Through the Mobile
Since we last wrote about the usability of mobile compatible websites, the rise of the iPhone and other high-end handsets has meant that even more people use the Internet on their phone. (Source: Nielsen Mobile/BBC). Companies have responded by creating more mobile-optimised websites, some of which now allow people to complete e-commerce transactions on the mobile, instead of simply researching for information. For example:
* Shoppers can buy any product on the Amazon.com catalogue through the Amazon mobile site
* Travellers can instantly book a room in any Travelodge UK hotel through the Travelodge mobile site and rail tickets at the Train Line mobile site
* Car owners can get an instant car insurance quote on the Swiftcover mobile site
* Music fans can purchase tickets for their favourite concerts at the SeeTickets mobile site
However, while many people are already comfortable making online purchases using a computer, doing the same through a mobile phone poses unique challenges. These challenges need to be addressed by mobile e-commerce sites. This article provides best practice guidelines for removing potential barriers between your customers and your mobile e-commerce site.