What is your website conversion rate?
Average conversion rates range between 2 – 5 %. That said, here is the chart listing the “Top 10 Online Retailers By Conversion %” from marketingcharts.com (via Neilson Online)
conversion rate optimization
Small tweaks to your landing pages can get that spike in conversion rate you always wished for.
In a recent landing page optimization project I did, I have achieved an increase in conversion rate by 200% by following changes to the call to action button
- Moved it from below the copy to top of the right side bar
- Changed buy now button design from dull, flat, grey to Gradient, embossing, little glossy black button
Over 40% conversion rate which is not as impressive when compared to their 50.5% conversion rate in Mar’2009. See Chart 2.
Conversion rates depend on a number of variables. Good thing about variables is that they are variables…i.e., you can make variations to these to get to optimum performance.
- Don’t just drive traffic to your site, drive targeted traffic.
- Understand visitor behaviour and their intent.
- Tweak & experiment with your landing pages accordingly.
- Note changes and record performance of such tweaks.
- Rinse & repeat the process
Google Launches Google Analytics Application Gallery
Google launched an application gallery to list applications that enhance the power of Google Analytics. There are awesome load of applications that already made on to the list, under various categories
- Business Intelligence
- Campaign Management
- Content Management
- Data Collection
- E-Commerce
- Email Marketing
- Mobile Solutions
- Phone Call Tracking
- Reporting Tools
- Search Optimization
- Site Audit
- Widgets & Gadgets
There are some i’ve already used and liked like Tatvic Plugin for Data exporting, Wordstream keyword management for SEO, Klipfolio Dashboard and Analytics Visualizations and ofcourse Google analyticator plugin for wordpress. There are loads more that I haven’t tried or even knew about. So this is going to be an awesome place I’ll be visiting more often.
Oh btw, developers have an invitation to submit their apps. Isn’t that cool?
http://www.google.com/analytics/apps/
Do you have a list of favorite Google Analytics Apps? If you want to share them, use the comment box below.
New Enahanced Adwords Reports In Google Analytics
Today, I noticed a nifty little set of enhanced adwords reports under the Adwords (Beta). This feature was introduced originally at the eMetrics conference in San Jose and brought to a wider audience on the Inside Adwords blog by crew member Miles Johnson two days ago.
To view these reports you should have link your adwords and analytics account. If you haven’t already done so, you can do it from adwords dashboard by clicking Reporting tab > Google analytics and follow the steps.
So whats new in these reports?
Rather than simply focusing on the number of clicks a PPC ad gathers, the new set of reports allows advertisers to see more detailed information about user behaviour after the click.
If you use the funnel reports in Google Analytics, you can even see the specific step where visitors tend to drop off when trying to make a purchase.
So here is a sneak peak of the reports. I am still playing with the feature & reports and already loads of ideas come hustling on how these reports can be used.
So what do you think about these reports and how do you want to use them?
Google Realtime Search Demo
Google’s relentless drive to come up with innovative products/features is awe-inspiring. Check out this demo on Realtime search that Google posted today on Youtube.
As of now, I am not able to access this feature from Canada. Is anybody else seeing this feature?
Google Fusion Labs – Google Data Management and Collaboration Tool
Google introduced Google Fusion Labs in Jun’2009. This web app helps in data management and collaboration and makes working, sharing and collaborating on data sets easier by providing a set of tools to keep the data in sync and available to all the users involved.
“Database systems are notorious for being hard to use. It is even more difficult to integrate data from multiple sources and collaborate on large data sets with people outside your organization. Without an easy way to offer all the collaborators access to the same server, data sets get copied, emailed and ftp’d – resulting in multiple versions that get out of sync very quickly,” - GOOGLE
The new system aims to offer a simpler alternative by “fusing” usual data management with collaboration tools. For now, users can add multiple data sets, discuss on them, as well as make queries and view the data with different visualizations.
You can upload tabular data sets as big as 100 MB and up to 250 MB of data per user. Those data sets or a portion of them can be shared with other users and different individuals can have different access to them. The service keeps track of edits, so the data will always be in sync and it can also be exported as a CVS file.
Fusion Tables offers a variety of visualizations based on the Google Visualization API, for example you can view your data on Google Maps if it applies. The app is already available on Google Labs and the team plans to add more features in the future based on user feedback.
How To Measure Your Online Influence Or Google Quotient
If you don’t show up in Google, you don’t exist
You can expect to be googled by recruiters, business partners, even dates and social media friends. So knowing what Google says about you and proactively managing your personal brand online is critical.
83% of recruiters use search engines to learn about candidates and 43% of recruiters admit to eliminating candidates based on information they found online.- ExecuNet Study, 2007
Accenture recently did a study to identify the world’s 50 most influential leaders, and one of the top criteria they used was those influencers’ Google quotient.
Read the Top 50 Business Intellectuals Pdf here
This Online ID Calculator, is the first and leading tool that will help you make sense of your Google results and give you advice on how to build a stellar online identity that’s aligned with your real-world personal brand.
The calculator was created to help professionals assess their online identity by William Arruda and Kirsten Dixson, authors of Career Distinction: Stand Out by Building Your Brand
(Wiley, June 2007). William is known as the personal branding guru and Kirsten is a leading authority on using the Web to advance your career.
The calculator calculates your google quotient based on results when your name is googled and few more metrics.
Try the tool and lemme know how you find it through comments below. And stay tuned to my next post about “Tips to improving your google presence / google quotient”.
Good luck n Smiles,
ShriNagesh 
Everything You Should Know About Google Latitude
Google latitude is a feature of Google Maps for mobile that helps you to see where your friends are in real time. You can use it from web as well as mobile.
Google latitude is available in 27 countries and 35 languages for now.
Countries:
Australia, Austria, Belgium, Brazil, Canada, Chile, Czech Republic, Denmark, Finland, France, Germany, India, Italy, Liechtenstein, Netherlands, New Zealand, Norway, Poland, Portugal, Russian Federation, Spain, Sweden, Switzerland, Taiwan, United Kingdom, and the United States.
Language Support:
Bulgarian, Catalan, Chinese (Simplified and Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Filipino, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Tagalog, Thai, Turkish, Ukranian, and Vietnamese.
Mobiles that support google latitude:
- Android-powered devices, such as the T-Mobile G1
- iPhone and iPod touch devices (coming soon)
- most color BlackBerry devices
- most Windows Mobile 5.0+ devices
- most Symbian S60 devices (Nokia smartphones)
- many Java-enabled (J2ME) mobile phones, such as Sony Ericsson devices (coming soon)
Google latitude on web:
You can also view google latitude on web by Adding Latitude to iGoogle.
What Can I Do With Google Latitude?
Share locations:
Share locations with your google friends. Location sharing starts only when both you and a friend agree. Invite friends via email or easily add them from your Gmail contacts.
Share status
Create a status message and upload your photo within Latitude. It also syncs directly with Google Talk. Check your friends’ status messages to see what your friends are up to.
Contact:
Quickly contact your friends with an SMS, IM, or phone call. You can also get directions to lead you to your friends.
Things you should know before using google latitude:
Privacy:
- You can share only with friends. You must either send the person a location request by adding them as a friend or accept their location request and choose to share back your location.
- Your location is detected automatically, unless, you manually set your location on the map that will be shared with friends.
- Hide your location. No friends can see your location. Your friends will not see your photo icon on a map and will not see a location for you in their list view.
- Sign out of Latitude. You can’t see your friends and they can’t see you. Your friends will not see your photo icon on a map and will not see a location for you in their list view
- You can also remove a friend from Latitude without removing from other google services like gtalk.
- You can always choose to share only city level location with individual friends by choosing this option after selecting the friend from the map or list view.
Cost:
- Google Latitude is free to download,
- Data service costs apply. continuous location sharing uses a lot of data and . Google recommends an unlimited data plan before using this feature.
Accuracy:
- WiFi : about 200m or better.
- GPS : several meters depending on your GPS signal and connection.
- In the absence of WiFi, Google’s cell tower location database : Accuracy is dependent on available cell tower data.
Battery Life:
- You can set the frequency of location updation and it will automatically decrease the frequency when your phone’s battery is low or your location has not changed recently.
- Enabling WiFi or GPS connections will use up battery more quickly than using Google Maps for mobile’s my location feature.
Google Latitude Privacy Tips Video:
Your opinion is valued: What do you think about Google Latitude? Share your tips through comments box.
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Smiles,
ShriNagesh