Transparency In Marketing – Does It Work?
In the present world of (internet) marketing, we hear words like cut-throat marketing, black-hat marketing etc. But will Transparency in Marketing work?
Lynn Terry of Clicknewz.com has demonstrated that, integrity and care for customer/blog reader is more important than her commissions (which is quite contrary to the present marketing trends). I’m sure many of you can relate, if I tell you that I bought so many products that were absolutely crap. And you wouldn’t even have anybody to address the issue to.
Lynn promoted a great product and a lot of her subscribers willingly ordered through her link, including me. And many of us had issues due to technical difficulties faced by the product developers. Lynn goes out of her way, by traveling six hours to deal with resolving issues that caused trouble to her subscribers.
Leadership is about vision. But leadership is equally about creating a climate where the truth is heard and the brutal facts confronted. There’s a huge difference between the opportunity to “have your say” and the opportunity to be “heard”. The good-to-great leaders understand this distinction, creating a culture wherein people have a tremendous opportunity to be heard and, ultimately, for the truth to be heard.
When you conduct autopsies without blame, you go a long way toward creating a climate where the truth is heard. If you have the right people on the bus, you should almost never need to assign blame but need only to search for understanding and learning.
You MUST read the entire post on Lynn Terry’s blog to learn a live example demonstrating “transparency in marketing”.
Kudos to Lynn Terry,
Shri