Hedge-hog Marketing And Fox Marketing
A hedge-hog believes that life revolves around one big idea, one ultimate truth. If we could discover the right ideology which will lead us to end up an overnight success. If only we can get at that one idea or truth…
A fox in contrast believes that life is about knowing many things. The real world is the world we see- take it or leave it with its imperfections. Consequently, a fox’s ambition is limited to getting the majority of little things right, and then the big picture will automatically improve. As long as the bulk of little things right and then the big picture will automatically improve.
If you have been working on projecting your products online, you might have realized that, there is no one marketing stream that chanelizes your dream traffic, sales/conversions. You will need to find the right mix of various channels like seo, article marketing, social media networking, forum marketing, tech marketing, email marketing, PPC, SEM, social bookmarking n bla bla bla. You need to work with trial and error method till you find your right mix.
So what kind of marketer are you? A hedgehog marketer or a fox marketer. What are your favorite marketing channels? Are you spreading yourself too thin or not spreading at all? Would like to hear your thoughts and ideas.
Shri
Online Shopping Carts De-Mystified
We all need technology and new programs to make our online businesses run more smoothly. Afterall, computer technology is what allows us to sell our products online to our audiences. But sorting out all the details of new programs and determining what programs best suit our businesses and budgets can be very time consuming.
As an online product seller, one thing is true across the board: you need a shopping cart program. However, not all shopping carts include the same features nor are they priced the same. At one extreme you have free carts that may not be secure and offer no extra business features but the other extreme is the shopping cart that has many features but costs well over $100 per month.
With such disparities, it is important to do your research and price comparisons but if too much time is spent on research, then you are not able to focus on the money-making aspect of your business. Or, if you commit to a certain program and then determine it’s not right for you, you will have lost some hard earned money.
If you need a guide to explain the different features of an online shopping cart and what extra features will help your business grow, join us at the Shopping Cart FAQ teleseminar on December 17, 2008 at 9pm ET. Your host, guide and advisor is Regina Baker, who will answer all your shopping cart questions.
Over the years Regina has heard from numerous home based business owners the despair about not having $100+ per month to pay for an online shopping cart. Or feeling like they’ve wasted money on carts that had so many features their small businesses just could not use. Before you make a mistake in choosing your shopping cart, hear first hand how Regina has become the ecommerce solutions advisor overcoming some mistakes she made along the way, and her strategies for choosing the right shopping cart.
If you are new to internet marketing, you will leave the teleseminar with a full understanding of how an ecommerce website and shopping cart work in unison. Discover how to fully automate your ecommerce business so you can truly make money while you sleep.
If you are an experienced internet marketer, you might evaluate your current shopping cart and learn from Regina how you can make your ecommerce business run more smoothly and more efficiently. Improving your business automation will leave you more time to develop other money-making projects.
Don’t miss this opportunity to have access to Regina Baker’s ecommerce expertise at the Shopping Cart FAQ Teleseminar — for only $1 come and learn something new, ask your burning questions, and leave with a better understanding of how your business can grow with the right shopping cart.
To register for this informative Shopping Cart FAQ Teleseminar on December 17th at 9pm ET, simply click here: http://wahmcart.com/x.php?adminid=2&id=3397&pid=3725
10 tips to make your visitors come for more
1. Offer free subscription to your e-zine + a free gift or a free report to the subcribers. This will stand you out of those millions of e-zines out there.
2. Provide your visitors with free, original and quality content. Your content will be more attractive to your visitors if it’s up-to-date or original. You could offer people the option to reprint the content in their e-zine or web site.
3. Offer a free resource directory. The directory could be full of interesting software, ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free e-book. You could also include your source information in the e-book and allow other people to give it away. If you don’t want to take the time to write one, you could ask other writers permission to use their articles or buy an e-book which comes with re-brandable rights. Read more about resale rights here.
5. Hold free online classes or webinars or video tutorials. They could be held in your web site’s chat room. The idea of “live” information will definitely entice people to visit your web site. You will become an expert on the topic.
6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.