12 tools to measure social media marketing

Businesses have been unsure of ways to measure social media campaigns, social media ROI and syncing the stats, if any, to sales data and vice versa. Here are 12 tools that I came across that can be used to track the effectiveness of your social media campaigns.

One important fact one needs to remember here is, Social media optimization is not a number race. Businesses need to focus on growing brand awareness, customer acquisition, engagement, interaction, conviction, retention, sales, profits, and customer satisfaction rates.

So without further delay, here is the list of tools I promised.

Google Analytics: Free tool to track and report on a company’s Web site usage and online marketing activities.

TwitterAnalyzer: Free online tool analyzes a company’s influence on Twitter, including number of daily Tweets, users who are re-Tweeting your messages and their unique reach.

HootSuite: Popular free service manages and analyzes multiple Twitter users and accounts. New iPhone app links HootSuite account to mobile phone.

Radian6: Sophisticated tool that tracks conversations about competitors and share of mentions, among other metrics. Pricing starts at $500 a month per profile and $100 a month per user.

ViralHeat: Delivers real-time data from video sites, microblogging platforms and Web sites. Prices range from $9.99 a month to $139.98 a month.

Bit.ly: Free URL shortener that tracks information such as number of clicks, traffic sources and what time clicks occur.

Scoopler: Free real-time search engine that organizes content being shared on the Internet as it happens through blogs and major social networks.

TweetMeme Analytics: Similar to Google Analytics, the app is useful if you use TweetMeme’s re-Tweet buttons on your site. Prices begin at $50 per domain per month.

PostRank Analytics: Suite of tools to measure social engagement on other platforms and services. Shows messages and comments from other sites that contribute to your statistics. Prices begin at $9 a month.

Twopular: Tracks the most popular trends on Twitter at no charge.

Xinureturns: Provides a free overview of your Web site presence on popular search engines and social networks.

Omniture: Captures, stores and analyzes digital transactions from Web sites and other online channels as well as offline channels such as point-of-sale promotions and call centers. Prices vary per user.

Obama’s Inaugural Speech Wordle Wallpaper

Click here for a larger version (700 x 464) of Obama’s inaugural speech wordle wallpaper

Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.

Here is my twitter account’s wordle wallpaper:

And my blog’s wordle wallpaper

You might want to subscribe to my RSS before rushing off to create your wordle wallpapers

Best,

Shri

http://twitter.com/ShriNagesh

Enhance-Your-Twitter-Experience-With-Power-Twitter

Power Twitter, a plugin for Firefox web browser that greatly enhances twitter.

Twitter pages now include:

• Photo sharing with embedded flickr photos
• Video sharing with embedded youtube videos
• Shared tinyurls are unwound so you know where they link to
• All links are mapped to their web page titles
• Additional user information is mapped to twitter users thanks to data conduits via 30 Boxes (e.g. flickr accounts, blog posts, del.icio.us links, and tons of other social media!)

Download the plugin from https://addons.mozilla.org/en-US/firefox/addon/9591 and restart your browser.

Relevant articles:

http://www.techcrunch.com/2009/01/03/power-twitter-for-firefox-inline-media-integrated-search-and-a-lot-more/
http://mashable.com/2007/04/09/30boxes-power-twitter/

New Social Networking Site – Yootag

<a href=”http://www.yootag.com” target=”_blank”>YooTag</a> is a lightweight social networking and micro blogging application. We are currently undergoing Beta stage 1, and working behiind the scenes on Beta stage 2. We are open to all suggestions and requests for new features. Just message Josh your ideas.

It’s easy to use

<strong>URL’s in Posts:</strong> If you want to add an URL into a comment on YooTag wrap it in [url][/url] tags. This will turn the URL into a TinyURL.

If you click the ‘link’ icon just above the comment box it will put the tags in the box for you
<strong>
Trackbacks:</strong> These are a way of commenting on someone elses profile, pictures and posts. The post is written on your own profile and links to the post/profile/picture you want to trackback. To trackback something look for this icon and click it trackback
<strong>
Embed YouTube Video:</strong> You can embed YouTube Videos in comments using [youtube][/youtube] tags.

You need to put the YouTube video ID inbetween the two tags, you can get this by going to YouTube, finding the video you want to embed and grab the ID from the URL. The URL will look something like this

How To Promote An Event Or Conference Using Social Media

10 sure-fire ways to market / promote an event or conference using social Media.

Its a great idea to promote your event on social media. The only thing you have to think before starting to promote is, Are your target participants using social media?

If your answer is yes, then you might use the following methods.

1) Create a new twitter account and start providing updates about the event. Follow people you feel might be interested in your event based on their profile. Don’t start off by following hundreds at a time.

2) Create a special page for your event on facebook and promote the page among relevant groups.
[http://www.facebook.com/pages/create.php

3) http://upcoming.yahoo.com lets you post about events for free. Post about your event and let people know through yahoo groups.

4) Start a meetup group on http://meetup.meetup.com

5) Publish your event on http://www.eventful.com. Eventful integrates with GPS applications like Where (for iPhone) that displays events close to you, based on your GPS location.

5) Write an informative whitepaper / e-book in pdf and post it to http://scribd.com

6) Make a podcast (informative audio) about your event and

7) Submit press releases to sites like
Make a slideshow with http://slideshare.net and post it.

9) Make a video (or/and screencast) about your event and post it to youtube and other video sharing sites like Revver, Vimeo, Veoh, Blip.tv

10) Write a news/article and submit to relevant sites that allow user/reader submissions.

Last but not least, you can inform your fellow linkedin pros through groups, Q&A.

If you have a website, add a blog and write about the event, so people have a place to get further information / contact you. You could even add a feature to sell tickets on your site/blog, if its a paid event.

Time to show-off/share your ideas. Use the comment box below. Feel free to shoot me if you have any questions.

Good luck,
Shri

http://twitter.com/ShriNagesh

http://linkedin.com/in/ShriNageshD

30 Alternative Tools To Twitter Search And Tracking Memes On Twitter

If you are as disappointed (annoyed) about twitter search as me, here are 30 alternatives to twitter search and to track memes on twitter.

Monitter lets you monitor the twitter world for a set of 3 keywords and watch what people are saying.

Tweet Grid you can create a Twitter Search Dashboard that updates in real time.

Hashtags : Real-time tracking of tagged tweets organized though hashtags (example: #twittertools)

Quotably : Type in any username and follow conversations in a threaded format

Twitter Search (Previously Summize): is a powerful twitter conversation tracker. Search for terms by user, language, attitude, tag, to and from user

Terraminds: allows you to search people or updates for specific words

Tw* Tool Tracker, A Twitter account tracking Twitter aficionados and tool developers

Tweet Scan : Find out who’s saying what, search for replies, words, whatever by user

Tweetburner allows you to “keep track of what happens to the links in tweets shared with you, by you, by your friends and every other twitterer.” The service shortens URLs and gives you statistics

Tweetmeme : Find out “what’s hot” on Twitter (Think Techmeme in Twitterland). Updates in real-time and looks spiffy! Shows some of the most popular memes on Twitter

TweetSpeak, TweetSpeak lets you listen to tweets

TweetVolume, Lets you compare words or phrases and see how often they have been mentioned on Twitter

Twemes, Twemes is another way to tag tweets

Twerp Scan, Twerp Scan helps you find people with high ratios that might be spammers on your follow list

Twist, This service creates charts that let you compare trends in Twitter. The charts can be embedded onto your blog.

Twistori, A social experiment tracking tweets using I love, hate, think, believe, feel and wish

Twitigg is listing of popular stories submitted on twitter.com sorted by number of submitters, updated constantly. (Like Digg it)

Twits Like Me, Returns a list of Twitterers (based on your tweets) who probably share your interests.

Twitstat offers real time Twitter analytics. You need to follow @twitstat for your tweets to be recorded. Includes the Tweitgeist of frequently twittered words

Twitter Blacklist, This website provides a list of known spammers of various kinds on Twitter

Twitter Quotient, Are you a Twitter hero or zero?

Twitter Troll : Find popular terms used on Twitter in real time

Twitterboard: Displays conversation analytics, links and feeds from Twitter

TwitterBuzz, Shows the most popular links posted on Twitter over the last day

Twitterment: allows you to search for specific terms to see who has written a post with that term. You can even see a graph that shows the hours of the day when that term is used most or compare terms

TwitterPoster, is a mashup created from Twitter that provides a visual representation of the degree of influence of Twitterers

Twittertale tracks the usage of naughty words in Twitter

Twitterverse shows the most popular words and phrases on Twitter

Twitturly is a service for tracking what URLs people are talking about as they talk about them on Twitter.

TwitterTroll is another Twitter search engine that searches tweets

12 Tools To Synchronize WordPress And Twitter

If you are a blogger and a tweeter, chances are that you are looking for ways to synchronize these two powerful platforms to use them effectively. There is more to synchronizing wordpress and twitter than sending a auto-tweet when you publish a post. Here are a selection of 12 free tools to sync twitter + wordpress.

Anwanore’s Widget allows you to post latest tweets into your blog.

RSS to Twitter will convert PHP script to feed RSS to Twitter.

Sidebar Widget allows you to create a highly customizable widget for the sidebar. This will work if your wordpress  theme is widget-enabled.

SimpleTwitter enables you to easily add Twitter messages to wordpress theme.

The Twitter Updater automatically sends a Twitter status update to your Twitter account when you create, publish, or edit your WordPress post. You can specify the text for the updates, and also have the option to turn the auto update on/off for the different post actions in the admin panel.

Twitter Badge is the official javascript code that allows display of badges showing your tweets.

Twitter Feed posts your blog updates to your twitter account. You must login to twitterfeed using your OpenID, provide the URL for your blog RSS feed, and how often to post to Twitter.

Twitter for WordPress – Another plugin that creates a twitter widget.

Twitter Sharts – ‘Shart’ your twitter status anywhere within your wordpress blog posts or pages.

Twitter Tools – This plugin by Alex King allows you to archive your tweets, make blog posts out of them, send tweets from your sidebar and lots more.

TwitThis is an easy way for people to send Twitter messages about your blog post or website. When visitors to your website click on the TwitThis button or link, it takes the URL of the webpage and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their friends on Twitter.

Twitt-Twoo allows you to update your Twitter status right from your blog’s sidebar. It is AJAX powered and allows for quick and easy status updates. Stylish and easy to customize from the options page.

Keyword Monitoring With Tweetlater.com

Are You A ColorLover, Good News For You

COLOURlovers™ is a resource that monitors and influences color trends. It gives the people who use color – whether for ad campaigns, product design, or even in architectural specification – a place to check out a world of color, compare color palettes, submit news and comments, and read color related articles and interviews.

The COLOURlovers™ is highly active community and is updated with information and examples of the way colors are used in the real world — along with news articles on color trends and interviews with top creative professionals. Here everyone who is interested in the practical applications of color can find an index of color trends as they are happening. Together, they create a color trend index for the entire world provided by users of color worldwide. It’s a tool designers and artists of all kinds use to work with colors in new ways and quickly find out what’s hot and what’s not. This site allows anyone to find their inspiration for color by searching, sorting and filtering through keywords to a color scheme that interests them… or create and share your own!

It represents a new way to think about color and design. Creative professionals gather into an online community where they can share ideas about color and influence others.

Points are given for activities that share the love. A point break
down follows:
Submitting a new color: 5

Commenting on a color: 2

Comments on your color: 1

Voting for a color: 1

Votes for your color: ? equal to the vote

Submitting a new palette: 5

Commenting on a palette: 2

Comments on your palette: 1

Voting for a palette: 1

Votes for your palette: ? equal to the vote

Commenting on a profile: 2

Comments on your profile: 1

A perfect must-join community for web, graphic designer, marketers and any one who loves colors.

Shri.

Find & Manage Followers On Twitter With These 30 Tools

Twitter is all about contributing to the community there by gaining friends and followers. Here are 30+ ways to find and manage your friends and followers.

1. Twitter’s Find people: This is the basic search facility provided by twitter to find people. You can find people from your aol, gmail, yahoo ID’s send invitations to people, or search tweeters by using a keyword. Ok, this is too basic and no secret. Read the rest of the tools.
2. Twitter Search: Type in a search term and latest tweets related to the term will be displayed. Follow people who are providing interesting tweets.
3. Alternatively, you can install twitter search plug-in. This will let you search without visiting twitter website. http://search.twitter.com/



4. Twitter advanced search is cool tool. You can find tweets based on words, people, places, dates, attitude and links. http://search.twitter.com/advanced
5. Twitter search operations: You could use the following Search Operators directly into the search box to find relevant tweets. Some Search operations:
   

   twitter search	containing both “twitter” and “search”. This is the default operator.
   “happy hour“	containing the exact phrase “happy hour”.
   obama OR hillary	containing either “obama” or “hillary” (or both).
   beer -root	containing “beer” but not “root”.
   #haiku	containing the hashtag “haiku”.
   from:alexiskold	sent from person “alexiskold”.
   to:techcrunch	sent to person “techcrunch”.
   @mashable	referencing person “mashable”.
   “happy hour” near:“san francisco”	containing the exact phrase “happy hour” and sent near “san francisco”.
   near:NYC within:15mi	sent within 15 miles of “NYC”.
   superhero since:2008-05-01	containing “superhero” and sent since date “2008-05-01″ (year-month-day).
   ftw until:2008-05-03	containing “ftw” and sent up to date “2008-05-03″.
   movie -scary	containing “movie”, but not “scary”, and with a positive attitude.
   flight	containing “flight” and with a negative attitude.
   traffic ?	containing “traffic” and asking a question.
   hilarious filter:links	containing “hilarious” and linking to URLs.

   Source: Twitter list of search operations

6. FOF: This is a flash application that shows tweeters who are following you and those you are following. You can manage your friends and followers easily.



7. Tweetwheel is a very useful but takes time to load. Find out which of your twitter friends know each other.
8. Twhither, Find out where your friends are and let them know where you are. This site is coming soon.
9. TwitDir: Find everything from most-followed users, to top posters to top 100 followers – I wonder who that is?
10. Twittearth brings the globe on your desktop and shows tweets all over the world
11. TwitsLikeMe, Returns a list of Twitterers (based on your tweets) who probably share your interests.
12. Twitter Ratio, Twitter Ratio returns your TFF Ratio (Twitter Follower-Friend Ratio)
13. Odd Follow, Tracks Twitter folks that make you go hmmmm – they follow too many people or follow mostly all women
14. TwitterAdder : Type in your account and randomly add 20 follows
15. Twitterholic shows the twitterers with the most followers, friends and updates
16. TwitterLocal lets you generate an RSS or XML Feed to filter out Tweets around a certain area
17. TwitterMap: Find users in your area who are tweeting
18. TwitterSearch: Type in the term your looking for and find out who is tweeting about it!
19. TwitterVision: Worldwide tracking of Tweets in real time. You can even make this your desktop wallpaper background.
20. Twitterwhere?: Nice app that let’s you find twitterers within 50 miles of you.
21. Twitterwho?: Find Twitterers by email address. lets you make multiple queries on Twitter’s people search at one time.
22. Twellow team adds tweeters into their directory based on the tweeter’s bio. If you haven’t been added already, you can Get Listed. You can add yourself to a maximum of 10 categories and provide website information and other social media profiles.
23. Twubble: Find popular twitterers that your friends are following. It searches your friend graph and picks out people who you may like to follow
24. Who Should I Follow? Helps you find other interesting people to follow on Twitter
25. Twitter100, Twitter100 will let you see tweets from up to 100 followers one a single page.
26. Twitter Karma, This is a Flash application, which helps you manage your followers.
27. Verveearth is mapping the internet’s content onto a global map. Discover the voices of your world. Get started by exploring the map or registering to add your blog
28. JustTweetIt is the tweeter directory. You can add yourself and find others in your niche.
29. Micropersuasion’s Basic Twitter Search helps you search through Twitter blog posts and even search for people
30. TwitSnap is a FREE widget that automatically provides Twitter status preview of a user. The widget will automatically parse your page and look for the @pattern, convert it into a link to user’s profile on Twitter and then provides a preview of the user’s most current status via a pop-up dhtml box.
31. Want to spread a word beyond your followers? LazyTweet brings the lazyweb to twitter. Simply post a lazyweb request on twitter and LazyTweet will pick it up, expanding the potential number of people to answer it, going beyond your followers. Then come to the LazyTweet site to help answer other people’s questions. When a request gets an answer, we’ll let the questioner know.

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