How To Promote An Event Or Conference Using Social Media
10 sure-fire ways to market / promote an event or conference using social Media.
Its a great idea to promote your event on social media. The only thing you have to think before starting to promote is, Are your target participants using social media?
If your answer is yes, then you might use the following methods.
1) Create a new twitter account and start providing updates about the event. Follow people you feel might be interested in your event based on their profile. Don’t start off by following hundreds at a time.
2) Create a special page for your event on facebook and promote the page among relevant groups.
[http://www.facebook.com/pages/create.php
3) http://upcoming.yahoo.com lets you post about events for free. Post about your event and let people know through yahoo groups.
4) Start a meetup group on http://meetup.meetup.com
5) Publish your event on http://www.eventful.com. Eventful integrates with GPS applications like Where (for iPhone) that displays events close to you, based on your GPS location.
5) Write an informative whitepaper / e-book in pdf and post it to http://scribd.com
6) Make a podcast (informative audio) about your event and
7) Submit press releases to sites like
Make a slideshow with http://slideshare.net and post it.
9) Make a video (or/and screencast) about your event and post it to youtube and other video sharing sites like Revver, Vimeo, Veoh, Blip.tv
10) Write a news/article and submit to relevant sites that allow user/reader submissions.
Last but not least, you can inform your fellow linkedin pros through groups, Q&A.
If you have a website, add a blog and write about the event, so people have a place to get further information / contact you. You could even add a feature to sell tickets on your site/blog, if its a paid event.
Time to show-off/share your ideas. Use the comment box below. Feel free to shoot me if you have any questions.
Good luck,
Shri 
http://twitter.com/ShriNagesh
http://linkedin.com/in/ShriNageshD
30 Tools For Cross-platform microblogging And Social Media Sync
With the growing social networking platforms and microblogs, it is inevitable to signup for quite a few accounts. But we are most likely to use (effectively) only a few of them. The main reason being limited time. Here is my list of tools that help you to sync your social media profiles or enable cross-platform publishing.
Flotzam – A Mash Up of Twitter, Flickr, Facebook and blogs.
Twit4Live – A Messenger Plus! Live Script that adds twitter interaction to Windows Live Messenger
Twessenger — a Twitter add-in for Windows Live Messenger 8.1. Sets your personal message to your latest tweet!t
Twitter Sync Yahoo Messenger – Keeps your Yahoo! Messenger status and Twitter in synchronization. Update your Yahoo! Status to create a new tweet. Your new tweets update your Yahoo! status. Also keeps track of your twitter friends from the main messenger window with alerts, pop-ups + more
OutTwit – (Outlook + Twitter) Use Twitter from Outlook.
sociagami — allows you to manage your multiple social network statuses from one beautiful Windows application. sociagami currently supports Myspace, Facebook, and Twitter status
IdentiTwitch – A cross platform Twitter client written using Adobe Air. It combines your updates from Identi.ca and Twitter into a single timeline. Post to one or both services at the same time.
Posty – A microblogging application which allows updating twitter, jaiku, pownc, tumblr, friendfeed and identi.ca profiles with one click.
Twitter And Skype – Instructions on how to access your Twitter account in Skype.
Digsby – A multiprotocol IM client that lets you manage all your IM, email, and social network accounts from one easy-to-use application. For IM, it brings all your buddies into one merged contact list with support for AIM, MSN, Facebook Chat, Yahoo, ICQ, GTalk, and Jabber. For email, it offers notifications of new emails with message previews, as well as, the ability to perform actions such as “Mark as Read” and “Delete” right from the notification with support for Gmail, Hotmail, Yahoo Mail, AOL/AIM Mail, POP, and IMAP. For social networks, it provides a newsfeed of events on the network and the ability to set status with support for Facebook, Twitter and MySpace
Brabblr is a mashup tool for microservices including Twitter
Flotzam is a download app where you can control and see what’s happening at Twitter, Facebook and Flickr networks.
Twitt.icio.us – import the link from a twitter timeline to your del.icio.us account
Twapper, Twapper is a mashup of 30Boxes and Twitter
Twitku – Twitter and jaiku mashup
Twittercal is a free service that connects your Twitter account to your Google Calendar.
Twitter Sync Facebook: will make your Facebook Status match your TwitterStatus
TwitterSoap is a mashup of Mobypicture and Twitter
Twittervision is a Twitter and Google Maps mashup showing the latest tweets and where the twitterer is located
Twitthis is an easy way for people to send Twitter messages about your blog post or website.
Twitzer is a Firefox extension which lets you post text longer than 140 characters on Twitter.
Nitwit, the cross-platform microblogging client for Twitter, Jaiku and other platforms including Jabber and IRC
TwitterBox – a Twitter client for Second Life.
Mugshot for Windows and Linux — show friends’ updates from your favorite services, including Twitter on your desktop and the web.
Post to Twitter from Vim for Vim users.
Yoono – Receive alerts, update your status or message your friends in your browser sidebar. No need to switch from one site to another or from your browser to a desktop app anymore. The perfect tool to become a twitter heavy user without spending hours on it. Yoono also integrates many other services : facebook, flickr, friendfeed, major IM services
Gwibber – an open source microblogging client for GNOME developed with Python and GTK. It supports Twitter, Jaiku, Identi.ca, Facebook, and Digg (For Linux)
Twitterlights The easiest way to highlight web snippets and Twitter them. i-Lighter+Twitter=Twitterlights
Find & Manage Followers On Twitter With These 30 Tools
Twitter is all about contributing to the community there by gaining friends and followers. Here are 30+ ways to find and manage your friends and followers.
- Twitter’s Find people: This is the basic search facility provided by twitter to find people. You can find people from your aol, gmail, yahoo ID’s send invitations to people, or search tweeters by using a keyword. Ok, this is too basic and no secret. Read the rest of the tools.
- Twitter Search: Type in a search term and latest tweets related to the term will be displayed. Follow people who are providing interesting tweets.
- Alternatively, you can install twitter search plug-in. This will let you search without visiting twitter website. http://search.twitter.com/
- Twitter advanced search is cool tool. You can find tweets based on words, people, places, dates, attitude and links. http://search.twitter.com/advanced
- Twitter search operations: You could use the following Search Operators directly into the search box to find relevant tweets. Some Search operations:
twitter search containing both “twitter” and “search”. This is the default operator. “happy hour“ containing the exact phrase “happy hour”. obama OR hillary containing either “obama” or “hillary” (or both). beer -root containing “beer” but not “root”. #haiku containing the hashtag “haiku”. from:alexiskold sent from person “alexiskold”. to:techcrunch sent to person “techcrunch”. @mashable referencing person “mashable”. “happy hour” near:“san francisco” containing the exact phrase “happy hour” and sent near “san francisco”. near:NYC within:15mi sent within 15 miles of “NYC”. superhero since:2008-05-01 containing “superhero” and sent since date “2008-05-01″ (year-month-day). ftw until:2008-05-03 containing “ftw” and sent up to date “2008-05-03″. movie -scary containing “movie”, but not “scary”, and with a positive attitude. flight 
containing “flight” and with a negative attitude. traffic ? containing “traffic” and asking a question. hilarious filter:links containing “hilarious” and linking to URLs. - FOF: This is a flash application that shows tweeters who are following you and those you are following. You can manage your friends and followers easily.
- Tweetwheel is a very useful but takes time to load. Find out which of your twitter friends know each other.
- Twhither, Find out where your friends are and let them know where you are. This site is coming soon.
- TwitDir: Find everything from most-followed users, to top posters to top 100 followers – I wonder who that is?
- Twittearth brings the globe on your desktop and shows tweets all over the world
- TwitsLikeMe, Returns a list of Twitterers (based on your tweets) who probably share your interests.
- Twitter Ratio, Twitter Ratio returns your TFF Ratio (Twitter Follower-Friend Ratio)
- Odd Follow, Tracks Twitter folks that make you go hmmmm – they follow too many people or follow mostly all women
- TwitterAdder : Type in your account and randomly add 20 follows
- Twitterholic shows the twitterers with the most followers, friends and updates
- TwitterLocal lets you generate an RSS or XML Feed to filter out Tweets around a certain area
- TwitterMap: Find users in your area who are tweeting
- TwitterSearch: Type in the term your looking for and find out who is tweeting about it!
- TwitterVision: Worldwide tracking of Tweets in real time. You can even make this your desktop wallpaper background.
- Twitterwhere?: Nice app that let’s you find twitterers within 50 miles of you.
- Twitterwho?: Find Twitterers by email address. lets you make multiple queries on Twitter’s people search at one time.
- Twellow team adds tweeters into their directory based on the tweeter’s bio. If you haven’t been added already, you can Get Listed. You can add yourself to a maximum of 10 categories and provide website information and other social media profiles.
- Twubble: Find popular twitterers that your friends are following. It searches your friend graph and picks out people who you may like to follow
- Who Should I Follow? Helps you find other interesting people to follow on Twitter
- Twitter100, Twitter100 will let you see tweets from up to 100 followers one a single page.
- Twitter Karma, This is a Flash application, which helps you manage your followers.
- Verveearth is mapping the internet’s content onto a global map. Discover the voices of your world. Get started by exploring the map or registering to add your blog
- JustTweetIt is the tweeter directory. You can add yourself and find others in your niche.
- Micropersuasion’s Basic Twitter Search helps you search through Twitter blog posts and even search for people
- TwitSnap is a FREE widget that automatically provides Twitter status preview of a user. The widget will automatically parse your page and look for the @pattern, convert it into a link to user’s profile on Twitter and then provides a preview of the user’s most current status via a pop-up dhtml box.
- Want to spread a word beyond your followers? LazyTweet brings the lazyweb to twitter. Simply post a lazyweb request on twitter and LazyTweet will pick it up, expanding the potential number of people to answer it, going beyond your followers. Then come to the LazyTweet site to help answer other people’s questions. When a request gets an answer, we’ll let the questioner know.
