12 tools to measure social media marketing
Businesses have been unsure of ways to measure social media campaigns, social media ROI and syncing the stats, if any, to sales data and vice versa. Here are 12 tools that I came across that can be used to track the effectiveness of your social media campaigns.
One important fact one needs to remember here is, Social media optimization is not a number race. Businesses need to focus on growing brand awareness, customer acquisition, engagement, interaction, conviction, retention, sales, profits, and customer satisfaction rates.
So without further delay, here is the list of tools I promised.
Google Analytics: Free tool to track and report on a company’s Web site usage and online marketing activities.
TwitterAnalyzer: Free online tool analyzes a company’s influence on Twitter, including number of daily Tweets, users who are re-Tweeting your messages and their unique reach.
HootSuite: Popular free service manages and analyzes multiple Twitter users and accounts. New iPhone app links HootSuite account to mobile phone.
Radian6: Sophisticated tool that tracks conversations about competitors and share of mentions, among other metrics. Pricing starts at $500 a month per profile and $100 a month per user.
ViralHeat: Delivers real-time data from video sites, microblogging platforms and Web sites. Prices range from $9.99 a month to $139.98 a month.
Bit.ly: Free URL shortener that tracks information such as number of clicks, traffic sources and what time clicks occur.
Scoopler: Free real-time search engine that organizes content being shared on the Internet as it happens through blogs and major social networks.
TweetMeme Analytics: Similar to Google Analytics, the app is useful if you use TweetMeme’s re-Tweet buttons on your site. Prices begin at $50 per domain per month.
PostRank Analytics: Suite of tools to measure social engagement on other platforms and services. Shows messages and comments from other sites that contribute to your statistics. Prices begin at $9 a month.
Twopular: Tracks the most popular trends on Twitter at no charge.
Xinureturns: Provides a free overview of your Web site presence on popular search engines and social networks.
Omniture: Captures, stores and analyzes digital transactions from Web sites and other online channels as well as offline channels such as point-of-sale promotions and call centers. Prices vary per user.
Best tools to get alerted to website updates
Staying up to date on content is crucial now a days, as thousands of terra bytes of information just rolls in every micro second. I realize that it is highly unlikely & highly impossible to track and assimilate every piece of such information, but there is a need to stay informed about whats happening in our professional industry or field of personal interests. It can be about google or golf, you want to know what’s happening. So here are the some of the tools I rely on to stay informed when the content on my favorite sites is updated.
1. www.notify.me
It is quicker than others + gives you choice to receive alerts through a desktop app/ email /instant messenger or even SMS on mobile.
Here’s a short youtube video that introduces the tool’s features. Notify.me
2. http://yotify.com Not as quick as notify but it is good.
3. http://google.com/alerts (in order to receive notifications from Google about new published content, it must first be indexed by the search engine which many not occur for several hours at least)
4. http://alerts.yahoo.com it usually takes nearly an hour or more
5. http://tweetbeep.com Establish alerts for words that appear on Twitter. You can set the alerts to occur hourly or daily and they can be based on any keywords or phrases and may be limited to certain people, places, attitudes, or whether or not the tweet includes links. (you might have to weed through tons of junk tweets)
Apart from these, I also use Google reader to keep an eye on industry happenings.
http://google.com/reader It constantly checks your favorite news sites and blogs for new content. It also has a built-in public page to easily share interesting items with others.
What tools do you use? and how do you like those?
- Shrinagesh
Awesome Alternative To Winzip Free Download
Free Winzip? Not a chance. But here is a cool alternative to winzip free download.
jZip is a new and free zip software
free winzip
Supporting Platforms:
Presently, Windows only. (Mac and Linux versions are expected to be available soon).
Supporting Formats:
Another cool feature of jZip is that it supports multiple popular archive formats Zip, RAR, 7z, ISO, TAR and GZip.
- It is fully compatible with archives created by other utilities such as WinZip, WinRar and 7-Zip.
- jZip is built on 7-Zip technology, which is the fast and achieves compression ratios that are higher or equivalent to other leading compression programs.
- free for both home and enterprise users.
- It can be used for both creating and opening archive files.
- jZip is 100% free for all – Individuals, schools, corporations, government agencies, etc. There is no Pro version – all features were included in one standard version.
- 5 star rated on brothersoft, softpedia, freeware genius and major geeks.
- And best of all, no adware, no spyware, no popups and no trojans.
I’ve downloaded and started using and it works like a charm. Download here.
Smiles,
ShriNagesh 
Group Phone Chat with Equals.com
<a href=”http://www.equals.com”>Equals</a> is an exciting new company that makes it possible for you to communicate on your terms. The Equals platform, adds new dimensions to communications and social networking.
The introduction of Party Line™ is the first phase of the Equals platform. Party Line™ is a social networking utility distributed through Facebook that enables users to initiate an instantaneous group phone chat*, adding voice to social networking. Party Line™ allows up to five people to talk for free**, simultaneously with no complex set-up, dial-ins or passcodes. Instead of having to call multiple people at different numbers, you can now call one number or with one click of the mouse, be connected live with your group without having to download any software.
Forum And Community Site Search Engine – BroadReader
BoardReader is developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web’s forums and message boards. Boardreader uses proprietary software that allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense.
Boardreader is focused on creating the largest repository of searchable information for our users. We also strive to increase traffic and exposure for the individual forum and message board.
By creating an interface that corresponds with multiple boards simultaneously, users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.
You can submit your site to BroadReader through this link- http://boardreader.com/info/submit.htm.Technorati Tags: community search engine, forum search engine, search tool
Schedule Blogposts With Postlater.com
TweetLater is now offering similar functionality to bloggers who want to better organize their time by scheduling blog posts.
With PostLater you can write several posts when you’re experiencing that energy and inspiration boost, and then drip feed them into your blog. And, you don’t need to tie up your time by being in front of the computer at the date and time you want those posts to appear on your blog.
As you know, some platforms support future-dated posts, others don’t.
What if you could schedule posts from one central console to almost any blogging platform?
That’s what PostLater does for you, whether your platform can future-date or not.
Check it out. The list of supported platforms is impressive.