Web and Ecommerce Marketing
Search Engine rankings are a serious topic for every website/blog/ecommerce site.
Finding ways to attract more visitors to your Shops is the basis for your success as a Shopkeeper. Let us therefore talk to you about ways to make your shop(s) and their product pages (or any other webpage, for that matter) more attractive for search engines.s
The following ideas come from the French Website Plume Interactive, which we highly recommend you read in case you speak French.
1. An optimized page should contain at least 100 words. Don’t hesitate to let your imagination run wild when it comes to the description of your products, thus creating quality content. Keep in mind that the first 30 to 50 words of a page are essential for that page’s rankings.
2. Strategic keywords should be placed at the beginning of the page, preferably within the first paragraph. For even better results, it is also recommended to use the feminine and plural versions of these keywords.
3. Keywords are more effective when they are emphasized in the following ways :
- put the keywords in bold script
- create a hyperlink on important keyword
- create a bold hyperlink, in order to achieve maximal efficiency
4. Repeat the most strategic keyword three times in the product description page. The perfect keyword density index score (that’s the number of occurrences of the keyword divided by the number of words in the page) is about 3 %. Try to reach a density of 2 % to 5 % with your important keywords.
5. Use the right words for your links. The word used for your link must be highly relevant to the content of the website it links to. It is totally ineffective to use words such as “read more” or “click here” for your links. Furthermore, you should always choose words (i.e. text) for your links, instead of an image.
6. Aim at quality of content instead of quantity. The more interesting and original the content of your product pages on your Zlio Shop, the more people will point “naturally” to your website, without you having to create partnerships or link exchanges with those other sites. The more quality links point towards your shop, the better your shop’s ranking in the Search Engines. If you want to participate in link exchanges, you should choose content-oriented partnerships that will offer real added value for your visitors.\
Original article source, zlio blog.
Comments
One Response to “Web and Ecommerce Marketing”
Leave a Reply
Hi Shri, Nice list. Thanks for interpreting it for us. Keyword research is an important part of SEO. I especially like number six – quality of content. Thanks for sharing.
Brian D. Hawkins´s last blog post..Free Report: “How To STOP Digital Product Theft”. . .